Shawshank deconstruction for brooks parole sequence

Brooks parole sequence is particularly evocative and compelling. A variety of techniques is used to shape this particularly emotive and tragic scene. These techniques include the use of camera shots, background music, voice over, lighting and dialogue. Our first impression of â€Å"Brooks parole† sequence is shaped through the use of variety of camera shots. The use of long panning camera shots of Brooks standing still, alone outside Shawshank's gates highlights how frail, small and insignificant he is in the outside world. These camera shots emphasise and gives us the sense of Brooks loss, being alone frightened, scared and anxious. This is further highlighted by the close up camera shots of Brooks in the bus after being released, gripping onto the handle rails. In this camera shot the other passengers on the bus are blurred putting our focus and attention on Brooks, leaving the audience with a great sense of absolute despair, anxiety and loss. The use of this camera technique gives us our last impression of the broken man Brooks had become after leaving Shawshank. The use of these powerful camera techniques used by the director emphasises Brooks feeling of being alone, frightened and anxious. Highlighting further, the impa ct Shawshank has on the individual. The use of background music highlights further Brooks loneliness and despair. The background music is sad, somber and builds in intensity throughout this sequence. The music creates a mood, an atmosphere of loss, shock as we sense Brooks defeat and horror. There is an irony in the fact that Brooks is physically free but emotionally trapped and imprisoned by his sense of solitude and isolation in the outside world, where he should be feeling free. The use of background music leaves us with a strong impression that Brooks freedom will have a tragic end due to him being in a state of despair. In this emotion charged sequence, it is Brooks voice that we hear speaking directly to us, about his thoughts and feelings about his ‘release' from Shawshank. This voice over technique emphasizes Brooks strong sense of not belonging on the outside world. The language used in this voice over is very moving as we feel Brooks pain and desperation to be back in Shawshank. † Send me home, I'm tired of being afraid all the time.† The use of voice over tragically emphasizes just how much Shawshank can take from an individual. Inside Shawshank Brooks had, ‘friends,' ‘family' and ‘position' which made him feel important. This powerful technique highlights that, Shawshank can tragically strip away a man's sense of self. A man becomes dependent on the walls of the institution. â€Å"First you hate them, then you start to get used to them and pretty soon you start depending on them.† Brooks believed that outside of Shawshank he was nothing. This sequence is also shaped through the use of a variety of lighting, which emphasises Brooks feelings of depression and worthlessness and that he can't see himself escaping this dark, unforgiving place. These characteristics are portrayed through the use of dull, dim, dark and shadowy lighting. Ironically, the confinement of Shawshank offered Brooks a security that being on the ‘outside' could not, leaving us to believe that Brooks had become institutionalised. Dialogue is another strong technique used by the director to show a startling contrast in the language used by the guards who farewell Brooks. They shake his hand and wish him ‘good luck'. Their language and their treatment of Brooks contrasts markedly to what we have seen and heard within Shawshank. The cruelty, brutality and taunting are gone. The words and gestures used by the guards highlights the respect they have for Brooks and for us makes his leaving a lot more touching. This evocative and compelling parole sequence is shaped through the use of many techniques, which leads us towards the tragic ending of Brooks at the end of this sequence.

Our Environment: the Sum Total of Our Surroundings

I. Our environment is the sum total of our surroundings A photograph of Earth reveals a great deal, but it does not convey the complexity of our environment. Our environment (a term that comes from the French environner, â€Å"to surround†) is more than water, land, and air; it is the sum total of our surroundings. It includes all of the biotic factors, or living things, with which we interact. It also includes the abiotic factors, or nonliving things, with which we interact.Our environment includes the continents, oceans, clouds, and ice caps you can see in the photo of Earth from space, as well as the animals, plants, forests, and farms that comprise the landscapes around us. In a more inclusive sense, it also encompasses our built environment, the structures, urban centers, and living spaces humans have created. In its most inclusive sense, our environment also includes the complex webs of scientific, ethical, political, economic, and social relationships and institutions t hat shape our daily lives.From day to day, people most commonly use the term environment in the first, narrow sense—of a nonhuman or â€Å"natural† world apart from human society. This connotation is unfortunate, because it masks the very important fact that humans exist within the environment and are a part of nature. As one of many species of animals on Earth, we share with others the same dependence on a healthy functioning planet. The limitations of language make it all too easy to speak of â€Å"people and nature,† or â€Å"human society and the environment,† as though they are separate and do not interact.However, the fundamental insight of environmental science is that we are part of the natural world and that our interactions with other parts of it matter a great deal. II. Environmental science explores interactions between humans and our environment Appreciating how we interact with our environment is crucial for a well-informed view of our place in the world and for a mature awareness that we are one species among many on a planet full of life.Understanding our relationship with the environment is also vital because we are altering the very natural systems we need, in ways we do not yet fully comprehend. We depend utterly on our environment for air, water, food, shelter, and everything else essential for living. However, our actions modify our environment, whether we intend them to or not. Many of these actions have enriched our lives, bringing us longer life spans, better health, and greater material wealth, mobility, and leisure time. However, these improvements have often degraded the natural systems that sustain us.Impacts such as air and water pollution, soil erosion, and species extinction can compromise human well-being, pose risks to human life, and threaten our ability to build a society that will survive and thrive in the long term. The elements of our environment were functioning long before the human species ap peared, and we would be wise to realize that we need to keep these elements in place. Environmental science is the study of how the natural world works, how our environment affects us, and how we affect our environment.We need to understand our interactions with our environment because such knowledge is the essential first step toward devising solutions to our most pressing environmental problems. Many environmental scientists are taking this next step, trying to apply their knowledge to develop solutions to the many environmental challenges we face. It can be daunting to reflect on the sheer magnitude of environmental dilemmas that confront us today, but with these problems also come countless opportunities for devising creative solutions.The topics studied by environmental scientists are the most centrally important issues to our world and its future. Right now, global conditions are changing more quickly than ever. Right now, through science, we as a civilization are gaining know ledge more rapidly than ever. And right now, the window of opportunity for acting to solve problems is still open. With such bountiful challenges and opportunities, this particular moment in history is indeed an exciting time to be studying environmental science. III. Natural resources are vital to our survivalAn island by definition is finite and bounded, and its inhabitants must cope with limitations in the materials they need. On our island, Earth, human beings, like all living things, ultimately face environmental constraints. Specifically, there are limits to many of our natural resources, the various substances and energy sources we need to survive. Natural resources that are virtually unlimited or that are replenished over short periods are known as renewable natural resources. Some renewable resources, such as sunlight, wind, and wave energy, are perpetually available.Others, such as timber, food crops, water, and soil, renew themselves over months, years, or decades, if we are careful not to use them up too quickly or destructively. In contrast, resources such as mineral ores and crude oil are in finite supply and are formed much more slowly than we use them. These are known as nonrenewable natural resources. Once we use them up, they are no longer available. We can view the renewability of natural resources as a continuum (Figure 1. 1). Some renewable resources may turn nonrenewable if we overuse them.For example, overpumping groundwater can deplete underground aquifers and turn a lush landscape into a desert. Populations of animals and plants we harvest from the wild may be renewable if we do not overharvest them but may vanish if we do. In recent years, our consumption of natural resources has increased greatly, driven by rising affluence and the growth of the largest human population in history. IV. Human population growth has shaped our relationship with natural resources For nearly all of human history, only a few million people populated Earth at any one time.Although past populations cannot be calculated precisely, Figure 1. 2 gives some idea of just how recently and suddenly our population has grown beyond 6 billion people. Two phenomena triggered remarkable increases in population size. The first was our transition from a hunter-gatherer lifestyle to an agricultural way of life. This change began to occur around 10,000 years ago and is known as the agricultural revolution. As people began to grow their own crops, raise domestic animals, and live sedentary lives in villages, they found it easier to meet their nutritional needs.As a result, they began to live longer and to produce more children who survived to adulthood. The second notable phenomenon, known as the industrial revolution, began in the mid-1700s. It entailed a shift from rural life, animal-powered agriculture, and manufacturing by craftsmen, to an urban society powered by fossil fuels (nonrenewable energy sources, such as oil, coal, and natural gas, produce d by the decomposition and fossilization of ancient life). The industrial revolution introduced improvements in sanitation and medical technology, and it enhanced agricultural production with fossil-fuel-powered equipment and synthetic fertilizer.Thomas Malthus and population growth   Ã‚  Ã‚  At the outset of the industrial revolution in England, population growth was regarded as a good thing. For parents, high birth rates meant more children to support them in old age. For society, it meant a greater pool of labor for factory work. British economist Thomas Malthus (1766–1834) had a different opinion. Malthus claimed that unless population growth were controlled by laws or other social strictures, the number of people would outgrow the available food supply until starvation, war, or disease arose and reduced the population (Figure 1. ). Malthus’s most influential work, An Essay on the Principle of Population, published in 1798, argued that a growing population would eventually be checked either by limits on births or increases in deaths. If limits on births (such as abstinence and contraception) were not implemented soon enough, Malthus wrote, deaths would increase through famine, plague, and war. Malthus’s thinking was shaped by the rapid urbanization and industrialization he witnessed during the early years of the industrial revolution, but debates over his views continue today.As we will see in Chapter 8 and throughout this book, global population growth has indeed helped spawn famine, disease, and social and political conflict. However, increasing material prosperity has also helped bring down birth rates—something Malthus did not foresee. Paul Ehrlich and the â€Å"population bomb†   Ã‚  Ã‚  In our day, biologist Paul Ehrlich of Stanford University has been called a â€Å"neo-Malthusian† because he too has warned that population growth will have disastrous effects on human welfare.In his 1968 book, The Populat ion Bomb, Ehrlich predicted that the rapidly increasing human population would unleash widespread famine and conflict that would consume civilization by the end of the 20th century. Like Malthus, Ehrlich argued that population was growing much faster than our ability to produce and distribute food, and he maintained that population control was the only way to prevent massive starvation and civil strife. Although human population nearly quadrupled in the past 100 years—the fastest it has ever grown (see Figure1. a)—Ehrlich’s predictions have not materialized on the scale he predicted. This is due, in part, to agricultural advances made in recent decades. As a result, Ehrlich and other neo-Malthusians have revised their predictions accordingly and now warn of a postponed, but still impending, global crisis. V. Resource consumption exerts social and environmental impacts Population growth affects resource availability and is unquestionably at the root of many envir onmental problems. However, the growth in consumption is also to blame.The industrial revolution enhanced the material affluence of many of the world’s people by considerably increasing our consumption of natural resources and manufactured goods. Garrett Hardin and the â€Å"tragedy of the commons†   Ã‚  Ã‚  The late Garrett Hardin of the University of California, Santa Barbara, disputed the economic theory that unfettered exercise of individual self-interest will serve the public interest. According to Hardin’s best-known essay, â€Å"The Tragedy of the Commons,† published in the journal Science in 1968, resources that are open to unregulated exploitation will eventually be depleted.Hardin based his argument on a scenario described in a pamphlet published in 1833. In a public pasture, or â€Å"common,† that is open to unregulated grazing, Hardin argued, each person who grazes animals will be motivated to increase the number of his or her animals in the pasture. Ultimately, overgrazing will cause the pasture’s food production to collapse (Figure 1. 4). Because no single person owns the pasture, no one has incentive to expend effort taking care of it, and everyone takes what he or she can until the resource is depleted.Some have argued that private ownership can address this problem. Others point to cases in which people sharing a common resource have voluntarily organized and cooperated in enforcing its responsible use. Still others maintain that the dilemma justifies government regulation of the use of resources held in common by the public, from forests to clean air to clean water. Weighing the issues:| The Tragedy of the Commons| Imagine you make your living fishing for lobster. You are free to boat anywhere and set out as many traps as you like.Your harvests have been good, and nothing is stopping you from increasing the number of your traps. However, all the other lobster fishers are thinking the same thing, and the fishing grounds are getting crowded. Catches decline year by year, until one year the fishery crashes, leaving you and all the others with catches too meager to support your families. Some of your fellow fishers call for dividing the waters and selling access to individuals plot-by-plot. Others urge the fishers to team up, set quotas among themselves, and prevent newcomers from entering the market.Still others are imploring the government to get involved and pass laws regulating how much fishers can catch. What do you think is the best way to combat this tragedy of the commons and restore the fishery? Why? | Wackernagel, Rees, and the ecological footprint   Ã‚  Ã‚  As global affluence has increased, human society has consumed more and more of the planet’s limited resources. We can quantify resource consumption using the concept of the â€Å"ecological footprint,† developed in the 1990s by environmental scientists Mathis Wackernagel and William Rees.The ecologica l footprint expresses the environmental impact of an individual or population in terms of the cumulative amount of land and water required to provide the raw materials the person or population consumes and to dispose of or recycle the waste the person or population produces (Figure 1. 5). It measures the total amount of Earth’s surface â€Å"used† by a given person or population, once all direct and indirect impacts are totaled up. For humanity as a whole, Wackernagel and Rees have calculated that our species is using 30% more resources than are available on a sustainable basis from all the land on the planet.That is, we are depleting renewable resources 30% faster than they are being replenished—like drawing the principal out of a bank account rather than living off the interest. Furthermore, people from wealthy nations have much larger ecological footprints than do people from poorer nations. If all the world’s people consumed resources at the rate of N orth Americans, these researchers concluded, we would need the equivalent of two additional planet Earths. VI.Environmental science can help us avoid mistakes made by past civilizations It remains to be seen whether the direst predictions of Malthus, Ehrlich, and others will come to pass for today’s global society, but we already have historical evidence that civilizations can crumble when pressures from population and consumption overwhelm resource availability. Easter Island is the classic case (see â€Å"The Science behind the Story†), but it is not the only example. Many great civilizations have fallen after depleting resources from their environments, and each has left devastated landscapes in its wake.The Greek and Roman empires show evidence of such a trajectory, as do the Maya, the Anasazi, and other civilizations of the New World. Plato wrote of the deforestation and environmental degradation accompanying ancient Greek cities, and today further evidence is acc umulating from research by archaeologists, historians, and paleoecologists who study past societies and landscapes. The arid deserts of today’s Middle Eastern countries were far more vegetated when the great ancient civilizations thrived there; at that time these regions were lush enough to support the very origin of agriculture.While deforestation created deserts in temperate regions, in more tropical climates, the ancient cities of fallen civilizations became overgrown by jungle. The gigantic stone monuments of the Angkor civilization in Southeast Asia, like those of the Maya in Mexico and Central America, remained unknown to Westerners until the 19th century, and most of these cities remain covered by rainforest. Researchers have learned enough by now, however, that scientist and author Jared Diamond in his 2005 book, Collapse, could synthesize this information and formulate sets of reasons why civilizations succeed and persist, or fail and collapse.Success and persistence , it turns out, depend largely on how societies interact with their environments. I. People vary in their perception of environmental problems Environmental science arose in the latter half of the 20th century as people sought to better understand environmental problems and their origins. An environmental problem, stated simply, is any undesirable change in the environment. However, the perception of what constitutes an undesirable change may vary from one person or group of people to another, or from one context or situation to another.A person’s age, gender, class, race, nationality, employment, and educational background can all affect whether he or she considers a given environmental change to be a â€Å"problem. †   Ã‚  Ã‚  For instance, today’s industrial societies are more likely to view the spraying of the pesticide DDT as a problem than those societies viewed it in the 1950s, because today more is known about the health risks of pesticides (Figure 1. 6). At the same time, a person living today in a malaria-infested village in Africa or India may welcome the use of DDT if it kills mosquitoes that transmit malaria, because malaria is viewed as a more immediate health threat.Thus an African and an American who have each knowledgeably assessed the pros and cons may, because of differences in their circumstances, differ in their judgment of DDT’s severity as an environmental problem. | Different types of people may also vary in their awareness of problems. For example, in many cultures women are responsible for collecting water and fuelwood. As a result, they are often the first to perceive environmental degradation affecting these resources, whereas men in the same area simply might not â€Å"see† the problem.As another example, in most societies information about environmental health risks tends to reach wealthy people more readily than poor people. Thus, who you are, where you live, and what you do can have a huge ef fect on how you perceive your environment, how you perceive and react to change, and what impact those changes may have on how you live your life. In Chapter 2, we will examine the diversity of human values and philosophies and consider their effects on how we define environmental problems.II. Environmental science provides interdisciplinary solutions Studying and addressing environmental problems is a complex endeavor that requires expertise from many disciplines, including ecology, earth science, chemistry, biology, economics, political science, demography, ethics, and others. Environmental science is thus an interdisciplinary field—one that borrows techniques from numerous disciplines and brings research results from these disciplines together into a broad synthesis (Figure 1. 7).Traditional established disciplines are valuable because their scholars delve deeply into topics, uncovering new knowledge and developing expertise in particular areas. Interdisciplinary fields ar e valuable because their practitioners take specialized knowledge from different disciplines, consolidate it, synthesize it, and make sense of it in a broad context to better serve the multifaceted interests of society. Environmental science is especially broad because it encompasses not only the natural sciences (disciplines that study the natural world), but also the social sciences (disciplines that study human interactions and institutions).The natural sciences provide us the means to gain accurate information about our environment and to interpret it reasonably. Addressing environmental problems, however, also involves weighing values and understanding human behavior, and this requires the social sciences. Most environmental science programs focus predominantly on the natural sciences as they pertain to environmental issues. In contrast, programs incorporating the social sciences heavily often prefer using the term environmental studies to describe their academic umbrella. Whic hever approach one takes, these fields reflect many diverse perspectives and sources of knowledge.Just as an interdisciplinary approach to studying issues can help us better understand them, an integrated approach to addressing problems can produce effective and lasting solutions. One example is the dramatic improvement in one aspect of air quality in the United States over the past few decades. Ever since automobiles were invented, lead had been added to gasoline to make cars run more smoothly, even though medical professionals knew that lead emissions from tailpipes could cause health problems, including brain damage and premature death.In 1970 air pollution was severe, and motor vehicles accounted for 78% of U. S. lead emissions. But over the following years, engineers, physicians, atmospheric scientists, and politicians all merged their knowledge and skills into a process that eventually resulted in a ban on leaded gasoline. By 1996 all gasoline sold in the United States was unl eaded, and the nation’s largest source of atmospheric lead emissions had been completely eliminated. III.Environmental science is not the same as environmentalism Although many environmental scientists are interested in solving problems, it would be incorrect to confuse environmental science with environmentalism, or environmental activism. They are not the same. Environmental science is the pursuit of knowledge about the workings of the environment and our interactions with it. Environmentalism is a social movement dedicated to protecting the natural world—and, by extension, humans—from undesirable changes brought about by human choices (Figure 1. ). Although environmental scientists may study many of the same issues environmentalists care about, as scientists they attempt to maintain an objective approach in their work. Remaining free from personal or ideological bias, and open to whatever conclusions the data demand, is a hallmark of the effective scientist. We will now proceed with a brief overview of how science works and how scientists go about this enterprise that brings our society so much valuable knowledge.

Animal Farm compared to the Russian Revolution Essays - Free Essays

Animal Farm compared to the Russian Revolution All of the characters in Animal farm have counterparts in real life. This book was based on the Russian Revolution, and all the important populace of the revolution are symbolized. Some of the animals represent individuals in the Russian Revolution, and some types of animals represent different types of Russian citizens. The book carries out much like the actual revolution. It starts out with hopes of an empire where all are equal and the unfair unjust leader is thrown out. Then it moves on to where some individuals begin to take more power than is rightfully theirs. At the end the rulers have completely taken over and the kingdom is as it was under the original rulers. I will compare the animals from top of the social class to the bottom. At the top were the pigs. Each pig represented someone different in the revolution. Old Major is compared to Lenin. He was an ideologist who dreamed up a wonderful government where all the animals were equal and the humans, or the czars, ! were pushed out. Unfortunately his dream would never materialize. Then we are left with his predecessors. The first is Snowball. Snowball believed one hundred percent in Old Majors ideals. He wanted all the things Old Major wanted, such as the welfare of the animals. In the Russian Revolution his counterpart would be Trotsky. Trotsky believed and wanted the same things as Lenin, and wanted to continue what Lenin had started. Then comes Napoleon. Napoleon was selfish and greedy. He did not want to share the power or the decision making with any other individual. This was the same for Stalin. At first Napoleon and Snowball shared the decision making and had debates about what course of action they would take. This worked for awhile. Then Napoleon grew weary of long debates, and he thought he could make the decision by himself. He then forced Snowball out of the farm and started to spread lies about Snowball to get the entire farm against him. Stalin did the same thing against Trotsky and forced Trotsky into hiding into Mexico, where he was eventually assassinated. Both Stalin and Napoleon ruined any hopes of equal and fare government and instead set up dictatorships. Then comes the final important pig, Squealer. Squealer did not make the decisions in the government but acted more like the controlled media as in the Russian government. His job was to influence the people by exaggerating and re-writing history and sometimes telling plain lies all together. The people would listen t! o him, and he would always listen to Napoleon. Other animals were the worker class type citizens. The types of citizens range from hard working to selfish and lazy. Molly, for instance, only cared about her ribbons, and wasn't much of a thinker. All she wanted to do was eat sugar, and look pretty. Benjamin was a critic who always said "I've seen that before" and I'll never work." The cat was just plain lazy, and was always disappearing whenever work had to be done. The ducks were weak and did not get much done. Then there were other donkeys which worked much harder and never thought of their own needs. The pigeons acted as message carriers spreading propaganda between farms, spreading Napoleons words from farm to farm, or in the actual Russian Revolution, country to country. Although all these animals are very different, they all shared one common trait. They were all weak. They all let Napoleon take over without much resistance. Just like Stalin took over Russia. These animals were too weak, too scared, or just lacked the intelligence required to do something about it. This is where it is the fault of the people. They should have stood up to Napoleon for what they fought for in the first place. The people must stand up to those who would destroy the system or else al! l is lost. I think that this story was a good representation of the actual Russian Revolution. But it is even more than that. It shows how people can let certain individuals get away with anything just because they do not feel like standing up

Information managment Coursework Example | Topics and Well Written Essays - 1250 words

Information managment - Coursework Example The article after providing a brief background of the Cloud Computing technology, focuses on its evolutionary path. â€Å"This paper examines cloud computing in the context of other major changes in Information Technology (IT) and explores the revolutionary transformations and challenges it brings to IT management.† (Bento and Bento 39). The authors divide the evolution into six phases starting from 1970’s, when the IT systems in organizations got centralized, particularly regarding the financial and accounting information. They further delve into these phases by discussing how advancement in hardwares, softwares and most prominently Worldwide Web, led to the development of Cloud Computing. Discussion of each phase provides good information and appears to be the strong â€Å"phases† of this article. The next part of the article provides number of definitions for Cloud Computing and high number of definitions appears to be a slight weaker part in the article. Alth ough, giving high number of definitions can gave different perspectives of Cloud Computing, the article has too much definitions and it occupies sizable part of the article, minimizing the other topics. For example, details about how one works in the Cloud has been given only in a minimal manner. In the final part of the article, the author again relates the various evolutionary phases with the business environment. Although, it gives somewhat newer perspectives, it appears to be a kind of repetition of the first part. So, the author could have researched and written more about Cloud Computing applications, instead of giving background information maximally. Critique of the Second Article- Although, this IS based technology, Cloud computing has many benefits including cutting of costs, reorienting work force in other departments, etc, there are some security issues. These security issues is only focused in the journal article, A survey on security issues in service delivery models o f Cloud Computing written by S. Subashini and V. Kavitha. The authors list out the various ways in which the information or data stored in the Cloud could be compromised and that includes issues with Data security, Network security, Data integrity, Data segregation, Web application security Vulnerability in virtualization, etc, etc. The authors start off by providing an apt introduction about Cloud Computing and its optimum application in business enterprises. They provide facts of how cloud computing will grow to $95 billion and that 12% of the worldwide software market will move to the cloud (Subashini and Kavitha 2). Then the authors move into the focus area of security issues, listing and discussing in-depth each security issue. The main strength of this article is that it does not miss any security issue that could plague the Cloud Computing environment. The authors focus on all the probable security issues, even providing real-life examples of companies at some places. However , this can also be viewed as a weakness, because there is not much real-life examples. Only the example of Amazon’s Cloud Computing environment is given at some places, and not much about other companies. Even while, discussing about the probable security issues and the corrective steps, the authors are skeptical whether a new paradigm or model of Cloud Computing will work. They state, that â€Å"A new model targeting at improving features of an existing

North Korea Nuclear Threat Briefing Essay Example | Topics and Well Written Essays - 1500 words

North Korea Nuclear Threat Briefing - Essay Example Bomb experts say that nuclear explosives have the ability to cause devastating effects to the human body. These nuclear explosives also have adverse effects on the environment. Many might wonder why North Korea is involved in the nuclear programs. Well, the answer is straightforward. North Korea is rich in uranium. Reports analysis show that North Korea maintains up to four million tons of exploitable uranium ore of exceptionally high quality. This availability of the uranium ore in plenty gives North Korea the witch hand to make nuclear explosives. This can be argued to be a natural urge. It is hard to deny that if any other country were sitting where North Korea is, it would not be involves in nuclear power in one way or another. In around the 1960s, North Korea is reported to have established a large-scale atomic energy research complex. This research complex was located in Yongbyon and its main function was to train nuclear specialists from the students who had taken their studie s from the Soviet Union. In October 2006, North Korea conducted an underground nuclear explosive test that is estimated to have yielded less than a kiloton. This is despite the fact that North Korea had signed an agreement with the United States of America in October 1994 that they would freeze all its existing nuclear programs. In the agreement, North Korea also agreed to adhere to the enhanced International Atomic energy Agency (IAEFA) safeguards. Other details that were agreed on by both countries were; both countries would work to move towards the total normalization of economic and political relations, both North Korea and U.S.A would work   together to promote peace and security towards a nuclear-free Korean peninsula among other agreements. (Von Hippel 126). The political class in North Korea too has been a significant influence in the country’s motivation towards making nuclear explosives. It is reported that Pyongyang faces and confronts quite a number of both inte rnal and external security problems. This perceived threats push the urge for North Korea to seek its own reliable measures of defense. It is understandable that it resorts to nuclear power, and with readily available uranium, as a proactive measure to counter this security threats. The fact that North Korea is surrounded by weighty superpowers does not make the situation any better. The Korean peninsula has also been subject of numerous invasions over the past years. These experiences profoundly influence the perception of the political and ruling elite to develop advanced and quite dependable weaponry systems, and nuclear explosives for this matter. By doing this, North Korea is not only sure of its own internal security, but also capable of countering any external attack it may face (Bermudez 75). The political history between North Korea and the United States of America is another factor that motivates North Korea to resort to nuclear explosives. The American military forces   have been stationed in South Korea since the 1950s,   to eliminate chances of a North Korean invasion across the 38th parallel. All the North Koreans have been drilled that the Americans invaded their country on that date. The political leader of North Korea then, Marshall Kim II, repulsed the invasion during the victorious Fatherland Liberation War’. Ever since then, the North Korean media has persistently provided extensive reports of the U.S

HRM Essay Example | Topics and Well Written Essays - 500 words

HRM - Essay Example Berger & Berger (2003) suggest three ways to drive an organisation's success. The first strategy is to identify, select and cultivate the best talents; the second is to cultivate 'backups' for highly qualified people, so that in the event of the most qualified leaving the organisation the organisation does not suffer and finally "allocate resources to employees based on actual and/or potential contribution to organizational excellence". There are a number of issues that going to be a challenge for the corporate managers to manage talent within their organisations. The strategies, policies and practices of the corporate management have to be overhauled in light of increasing global labour force, virtual workplaces, race, culture and age of the employees. In addition to this the proliferation of the internet could give access for those who seek job opportunities elsewhere (CIPD 2006). Retaining talent will be the key agenda for any corporate and to achieve this lot of companies have to be revamped. Revamping may not be that easy considering the existing work ethics that have been in place.

Forty Fruity Company Essay Example | Topics and Well Written Essays - 1000 words

Forty Fruity Company - Essay Example The company holds that it provides something for everybody, a reason for its choice of location (AIJN, 2008). The management at the company believes that as much as they do not promise eternal life and instant beauty to their clients, they advise that regularly drinking juice make them feel full of energy. FortyFruity Company runs through delicious, healthy, and nutritious item products as the product line. The company enlists milkshakes, delicious juices, and fruit salads on its menu prepared and presented in an upscale and bright environment. They become brighter, develop smoother skins, a smile that matches the complexion, as well as lose weight. Furthermore, they have a happier and healthier lifestyle. FortyFruity opened its doors to clients in Abu Dhabi, United Arab Emirates in two thousand and two. The company offered an exceptional concept concentrating in provision of fresh fruit salad and fresh juices to the fruit market. The company operates based on three primary goals in the FortyFruity business network. The fundamental goals are outstanding customer service, provision of highest quality fresh juices and fresh fruit salad, as well as affordable prices to all the clients. Since the company aims at ensuring that, a real combination of healthy and tasty drinks reaches the cus tomer’s table, then the location. The management should ensure that other outlets of the company are in densely populated areas. It will help the company get closer to the customers their clients, which will bring the difference between their accessibility and their competitors. It should add proper means of transporting or serving their customers to wherever they need. Their creamy and tasty shakes ought to have a combination of vanilla yoghurt, milk, and fruits (Groenewald, 2009). Customers consider the creamy shakes special products. The company will, and then squeezes the juice from fresh fruits to make their juice products more marketable. Forty Fruits holds

Events and banqueting managments in UK Essay Example | Topics and Well Written Essays - 500 words

Events and banqueting managments in UK - Essay Example The services that should complement banqueting are good crockery, good lighting facilities and excellent and trained staff to serve the food. This type of service provisions provide total satisfaction to the customers and bring returning customers to the company. At another place, we found out that many companies make the banquet too formal and food that they offer do not match the type of event. At other times, the crockery does not match the type of food and the kind of guests that have to attend the function. It is very important for the waiters to understand how corporate meals are held and what kind of decorations is required. Many clients complained that the banqueting companies do not understand the corporate rule of solids to the right and liquid to the left. The glass for drinks should be on the left and plates should be on the right side of the table. If banqueting companies understand these rules and provide excellent services to customers, they are likely to increase thei r clientage. The future of banqueting relies a great deal on ergonomics. Many companies are putting more and more emphasis of comfort of guests. In the recent times, a lot of emphasis has been put on the ergonomic banquet chair.

Explanation of Roper et al's Activity of Living Essay

Explanation of Roper et al's Activity of Living - Essay Example Other underpinning theories including dignity, consent, and privacy shall also be discussed in this paper as they relate to better and effective nursing care. Although not all of Roper’s activities of daily living apply to this case, they shall nevertheless be included for discussion purposes. This paper is being carried out in order to establish a clearer picture and understanding of Roper’s activities of daily living and the impact of disease, disability, and infirmities on such activities. Body The patient is a 55-year old Afro-Caribbean male who was admitted to the hospital after suffering a fall secondary to excessive alcohol intake. He also has Type 2 diabetes as his other co-morbid condition based on his previous medical history. He lives alone after his wife divorced him two and a half years ago. He is also unemployed because he lost his driving license three years ago and has since sought solace in alcohol which he initially thought he could control. Roper†™s Activities of daily living 1. Maintaining a safe environment Maintaining a safe environment is crucial for this patient. Patients who have experienced falls are likely to fall again because of any injuries they may have suffered and any immobility which their fall might have caused (Lord, et.al., 2007). Maintaining a safe environment includes safety precautions which can be made on the home and in the patient’s hospital room. Guard rails on the bed have to be put up, especially in instances where the patient’s mental awareness is low (Miller, 2008). Since the patient is suffering from excessive alcohol intake, the guard rails need to be put up in order to prevent any repeat falls. Maintaining a safe environment also requires the nurses taking on leadership roles in order to maintain and monitor standards which can secure the cleanliness and effective infection control measures (Smith, n.d). The care administered to the patient therefore includes various remedies i ncluding infection control as well as monitoring of patient progress. Maintaining a safe environment for the patient also includes the process of ensuring that the nurses have the sufficient skills and training to care for the patient and administer to his needs (Smith, n.d). Such safe environment also includes working in partnership with health professionals in order to deliver adequate patient care (Smith, n.d). Ensuring a safe environment also includes the process of effective communication with the patient, gaining their consent before interventions are carried out (Department of Health, 2010). Maintaining a safe environment for the patient also involves patient education, teaching the patient about the dangers of alcoholism and any further injuries he may suffer due to his intoxication. It is also important to educate the patient about his disease and the risks he is taking with his alcohol intake (Gonzalez, et.al., 2005). Any injuries he may suffer would also likely take a lon g period of time to heal because of his diabetes. Maintaining his privacy at all times is also part of the safe environment created for the patient, ensuring that he can trust the nurse and his dignity can be respected at all times (Department of Health, 2010). 2. Communication Since the patient is still in the throes of his alcoholic stupor, there is a communication barrier between the nurse and the patient. When he was sober, there were no apparent communication bar

Televison Audiences Essay Example | Topics and Well Written Essays - 1500 words

Televison Audiences - Essay Example Through exposure to media resources that promote an aligned consumerist pattern of thinking, children are being limited in the directions of philosophical discourse that can be learned. However, not all aspects of media are negative. Much of the research that has been done has focused on the negative, however, thus the general information suggests that media has a negative influence on children, thus changing society towards a detrimentally inferior state. The media effects model of audience research tends towards creating this negative balance between children and the media, however new forms of research, such as the gratification and uses theory, provide for a broader understanding of the influences of the media (Seiter 1999, p. 12). In doing research on children and the effects of media on their socialization, the media effects theory may be enhancing the negative effects without balancing the positive effects in such a way as to more fully understand the phenomenon. Children and Television Television and other easily accessible forms of media are an important part of life in modern society, thus the exposure of children to the messages that are imparted through the media has created a great deal of discussion and research on the topic. Much of that research has focused on the negative aspects. Buckingham (2003, p. 163) relates that children, in most homes, spend more time watching television than any other activity in their schedule. The influences of messages that relate to society that are imparted through literary methods of storytelling create a high impact on the socialization of children through their viewing habits. Buckingham (2003, p. 166) states that research â€Å"regards the relationship between television and children as one of cause and effect: the ’messages’ contained within the medium are assessed in terms of their quantifiable impact on viewers’ attitudes or behavior†. One can argue, however, that this is a limit ed point of view that influences research in a specific direction, assuming that behavior is a determinant of effect, thus providing for a negative regard to the results. Kelley, Buckingham, and Davies (1999, p. 221) created a study that focused on the influence of sexual representations on children, but used discourse analysis to further understand the phenomenon. It might, however, be important to realize that discussing where children get their messages might limit the observations. Although analysis of the linguistics used by children to relate their understandings might be central to understanding their experience, it is important to realize that despite how they frame their experiences, the messages that they receive are more complex, thus the research may only be hearing the easiest course of explanations, rather than flushing out the full extent of how information has been processed. Socialization Influences A primary concern in the study on the influence of media on childre n is that of sex-role socialization. The vulnerability of children to the influences of media have provided for characterizations of sex-roles to be created through messages that inform on how to

Final Reflection &Portfolio of Final Versions Essay Example for Free

Final Reflection Portfolio of Final Versions Essay â€Å"My Journey as a Writer† I have accomplished a great deal in the past three months. As the semester ends I find myself reflecting not only on how I have survived the first semester but also what I have learned. Writing is hard work. There is so much more to it than just writing an interesting story. I also learned another important lesson; just because I worked hard on an essay before presenting it and reviewed the daylights out of it did not mean it was ready for submission. Every time I went back to read it I found new changes, typos and other mistakes I had missed before. Reviewing and revising an essay is an essential part of writing. Reviewing allows me to rewrite and make changes in the essay’s content, organization and sentence structures. It allows me to add, remove, move or substitute words to make sure it communicates effectively the purpose of the essay. The task of reviewing the essays I wrote for this course allowed me to learn and improve my writing skills; as a result my essays have evolved into more stylish and fluent pieces of writing. Out of all the essays I wrote in this course, â€Å"A Book with Nostalgic Flavor† is my favorite and the one I would like to improve even further. I would love to add more content to the body of the essay and expand it by discussing specific cooking recipes and the family stories tied to them. I think that by making these changes the essay will become richer and more pleasant for the reader. I have also learned how to avoid certain patterns of error often found in my writing. Limiting the use of complex words and use simple, straightforward vocabulary instead. Using sentences that are direct and simple instead of sentences that are long and confusing. Avoiding patterns of error ensures that my writing clearly communicates its purpose and it is easy to understand. I still need to improve the use of punctuation signs, the use of commas to be more specific. Having a better understanding of the proper use of punctuation signs helps to avoid comma splices and other mistakes that affect the natural flow a good essay needs to have. Comparing the first essay I wrote at the beginning of this course to the most recent essay I have written. I notice how my writing skills have improved, my ideas have become more developed and my essays flow better and are less awkward. Throughout this course, I have learned and grown in ways I never would have imagined. I know I still have a long way to go, but I am getting there. â€Å"A Book with Nostalgic Flavor† Many years have passed since I started thinking about writing a book . A book that combines my passion for cooking and the nostalgia I feel being away from my home, my family and the land I will forever hold dear, Guatemala. I remember I was just a child when my passion for cooking first awakened. It came as no surprise to me, since it was in my grandmother’s kitchen where some of the sweetest memories of my childhood happened. It has been almost 20 years since I left Guatemala; I was just a kid back then. I would have never imagined that after so many years the most trivial memories would make me feel nostalgic. This is why I would like to write a book a tribute to my precious homeland and an opportunity to share those experiences and the inedible imprint they left on me. Cooking is a big part of family and social life in Guatemala. Cooking recipes are passed down from generation to generation while socializing, sharing old family stories and traditions that have been in the family for centuries. Traditions that are the backbone of our family history and a big part of Guatemalan culture. It is now up to me to pass down those traditions. It is thanks to my family, especially my grandmother’s guidance and patience that I am able to keep the family recipes and traditions alive. I’m looking forward to writing this book a testament to the invaluable heritage and the unique flavor it gives to my identity. â€Å"Changing Our Lives† Earning a degree has a dramatic socioeconomic impact in a person’s life and it is the reason thousands of working adults decide to go back to school every year. For instance, a degree can help start or change a career, it can push forward professional development, and it can lead to a significant increase of income. Also, it provides each individual with a sense of accomplishment and as a result it increases self-esteem. There are countless ways in which earning a degree will impact our lives. Deciding to go back to school is the first step towards â€Å"Changing Our Lives†. That is precisely what I decided to do the fall of 2012, after almost 20 years I decided to go back to school and earn a degree. It was not an easy decision to make, the thought of juggling work, marriage and school scared me. I felt stuck, I needed to change my life and I knew that without a degree it would not be possible. I made a list of all the pros and cons, and it was clear the pros outweighe d the cons. That’s when I decided to enroll in school. I was not going to let anything keep me from reaping the benefits of having a degree. I will not continue to be afraid instead I will be brave and go back to school despite all the reasons and obstacles that had stopped me before. I am proud I took the first step towards changing my life forever, I am back in school. I know I am on my way to a better career and a better me. I’m looking forward to the sense of accomplishment getting a degree will bring to my life and after so many years of putting it off I can finally say; I am on my way! â€Å"Conquering my Fear of Writing† I have to admit that I’m not a good writer. Luckily, I can say that in my life I have not had the need to write a lot and have not faced many opportunities that required me to do so. Professionally, I was lucky enough to always have had someone help me with any projects that involved heavy use of writing skills. On a personal level, I have tried as much as possible to stay away from it because I know that I am not good at it. These are facts that I am not proud of and now I have decided to change. Registering at school is the first step I have taken towards conquering my fear of writing. My fear of writing has not helped me throughout the years. I am a firm believer that by staying away from writing and limiting my exposure to situations where I had to write I crippled myself even further. Instead of using every chance I got to write as practice and use it as a learning experience, my lack of practice only made me more afraid. I refuse to continue feeding the same cycle. I hav e decided to confront my fear and I hope that by taking this class and being back in school I will be able to learn the skills necessary to write without fear. One of the worst experiences I can remember and the one that probably is the biggest reason I am afraid of writing happened at work. I remember early in my career I was working on a report, I was aware that I was not the best writer, however, I did not think I was the worst. I decided to write the report despite my lack of writing skills only to embarrass myself beyond belief. When my supervisor reviewed it, she had nothing but horrible comments about it. I was so embarrassed I never again ventured to write anything on my own again. At this point in my life I am tired of being a bad writer, and I’m tired of being afraid of writing. I want nothing more than to be able to write a paper like the one I’m writing and not be afraid of turning it in. I hope that my efforts pay off and I’m finally able to conquer my fear of writing.

The process of decolonization within the British Empire from 1890 to 1997 Essay Example for Free

The process of decolonization within the British Empire from 1890 to 1997 Essay In reviewing the process of decolonization within the British Empire from 1890 to 1997, how far do you agree that the Boer War was the key turning point in Britains relationship with its Empire? Decolonization is the withdrawal of the British Empire and in turn the granting of sovereignty to the original occupiers of the territory. It has been suggested that the Boer War may have been the main cause of the demise of the British Empire, which can be seen as the key to some extent. The Boer took place between 1899 and 1902 and was between the British and the Dutch, taking place in South Africa. However, other factors such as the two world wars and other independent struggles such as the giving back of India and the Suez Crisis can arguably be seen as contributing to its decline. The Boer War, which took place in a Dutch Colony in South Africa ultimately ended in the British conquering the Boers which, after 3 long years of fighting in a battle that would be over by Christmas, did not however, but was successful in severely damaging British pride and her economy. Thus, other nations began to see the British Empire as a diminished force; consequentially leading in Britain losing their label as being the only world super power. Milner who along with Chamberlain and Rhodes was later blamed for the whole catastrophe, decided to invade South Africa, on the acclaim that there was an enormous fortune to be made in diamond and gold mining in the Boer republics of the Transvaal. Although Britain won the war, they were not successful however in each battle and proved that the army was not as strong as it was first seen and portrayed. A number of battles took place, such as The Battle of Colenso, as well as battles in Valkanas, Pieters Hill, and the siege of Ladysmith, Kimberly, and Meeting. The British were unfamiliar with these savages, tactics and this often lead to bush fighting, which the English thought to be the wrong way in conducting war. In a letter to Gorge Hull in Kimberley from Walter Hart Wayland near Belmont, Wayland stated that My own opinion is that the Boers will make but a poor stand when once active operations against them begin, referring to how the troops from Orange River will drive the Boers across the boarder. At first the Boers were thought to have not been in the area, which was to be a rather over-confident comment seeing as the British walked straight into an ambush of Boers. 900 were killed on the Magersfontein Hill, using unconventional fighting methods, The loss of 22,000 lives and à ¯Ã‚ ¿Ã‚ ½222,000,000 caused the Boer War to be a humiliating experience for the British. How could they be considered one of the worlds elites when it faced so many struggles fighting against savages, in their own colonies? Anti Imperialism grew as a substational amount of the British Public began to disagree with the Government and its tactics. The anti-Boer feeling that was spread by Milner, lead to Britain making an enemy out of the Dutch, and seeing as Holland was so close by, it was not particularly helpful that potential allies disliked each other. Boer General J.C. Smuts, late Prime Minister of the Union of South Africa concluded that Lord Kitchener has begun to carry out a policy in both (Boer) republic of unbelievable barbarism and gruesomeness which violates the most elementary principles of the international rules of war, which depicts the fact that the British were meant to be civilizing the world, and put them in a bad light in the British press back home. The fact that many women and children were killed under British hands, in concentration camps surely proves that even they werent acting in the normal British manner. This also backs up the statistic that 75% who were killed died from horrific conditions and diseases alone. In conclusion, although the Boer war highlighted weaknesses in the British army; draining their sources and creating a low British morale, it was not the only factor in decolonization and does not necessarily mean than the British were any less of a strong and powerful elite (apart from of course considering the damage done to the military and economic sectors.) It could even be considered that although the Boer War was overshadowed by the extreme loss of life and money, it helped highlight Britain in the sense that it highlighter her weaknesses and in putting an end to splendid isolation, she began to search for allies in the form of the Anglo Japanese. There have been two theories as to the reasons behind the decolonization of India. The first theory, from an Indian perspectives depicts the idea that the Indians drove the British out through a substantional rise in Nationalism. The other argument which is believed by some historians is that after WW1, India was no longer economically viable or useful to the British, and so decolonizing it seemed like a good option as trading with India for goods such as spices was no longer needed. European Civilization threatened the traditions of India causing tensions between the Indians and the British as well as the fear that the British were trying to insert the Catholic church into India, causing a backlash. At first, the British were successful in holding back Indian rebels, an example being the Sepoy Mutiny in 1857 where Delhi was struck by rebels. India, however is a vital example of how it seems, the British were driven out indicating that ruling over other countries was just not tolerable anymore. The decolonization of India can somewhat be put down to a number of acts and protests on behalf of the Indian People. One person who particularly helped the movement was Gandhi, who thoroughly believed in peaceful protest stating Violent means will give violent freedom. He was not against the British as such, but wanted India to run under its own government, once stating I think it would be a good idea, referring to what he thought about western civilization. When India declared their Independence, it became apparent that Nationalist pride would soon swoop through the other colonies too. This may explain the speech made by the British Prime minister in which I quote the wind of change is blowing through Africa suggesting that in this day and age the Government knew that Britain keeping hold of her colonies was no longer socially acceptable; of course the fact that America were threatening to invade if Britain did not release, her colonies in the name of a free marker may have contributed, whereby Africas colonies received their independence from 1957-1964. When World War One erupted, all intentions were focused on protecting Britain and so making a profit from trading with Empires was not the key issue anymore. However, the people living in the colonies proved to be useful to the British as they fought along side them. For those indigenous people this merely provoked nationalistic views, as they didnt believe they should be forced to fight in a war which they did not involve them. A fear in communism also irrupted around this time, and so the elites who were making a profit from the colonies, were distracted by the fear of losing money elsewhere. This took the limelight from decolonisation, which was by this time not the countries main priorities. Therefore it can be suggested that World War One was more inflectional in the process of decolonization than any of the other factors mentioned due to the sheer number of impacts it had on Britain. It completely crippled the economy, as most wars would but this one was far more costly than the Boer war. An example of how the war affected the British economy would be when there was an economic boom in 1919-20 in America after Britain bought substantional amounts of ammunition from them, and finished with the Wall Street Crash on 1929 in which the British decided to go on the notions of lasses faire which lead to inflation, strikes and increased wages, taken from the encyclopedia of world history. The government responded with the Emergency Powers Act (1920), restoring its wartime emergency authority. Overall, the British economy was crippled, and cost the Government 8 billion pounds, taking women out of work and placing soldiers back into it, as well as paying for reparations and causing a huge rise in foreign debt; making maintaining the Empire far less important. I believe the British and the rest of the world superpowers who formerly had colonies never really relinquished full control of former colonial countries back to the indigenous occupiers. I believe decolonization is a concept that does not really exist as the former colonizers have maintained a portion of control over the societies by means of military, economic and political influences. An example of such control being exerted is the neo-colonial control being orchestrated by the West today on poor countries such as ones in Africa. However, in the context of decolonization it is arguable to say that World War One was the most significant factor as it completely took the focus away from the Empire and crippled Britains economy so much so that the Empire was becoming more of a nuisance than a profitable cause. This, coupled with a post war anti colonial Government, I think were the main reasons which spurred on decolonization. Although Nationalism in her colonies was clearly on the rise, it can not be disputed that after World War One, decolonization was no longer economically or morally viable anymore and out weighed the benefits of keeping on the Empire.

The Main Product In Madonna Cultural Studies Essay

The Main Product In Madonna Cultural Studies Essay Madonna born on August 16, 1958 her name full name is Madonna Louise Ciccone. Born in the Bay City Michigan of America and later moved to New York in 1977 to pursue the career in modern dance. In early days she has performed as an artist in the famous breakfast club and emmy. She released her first debut album in 1983 (Madonna) which became great success. She has emerged as a singer, lyricist, actress, and dancer and as an entrepreneur. She has sold 300 million copies of her albums worldwide. She has been rewarded from gunnies books of world records as the bestselling female recording artist of all time. Background All in all Madonna has seen the life very closely, with all ups and downs in her early days. She formed her own band with her ex-boyfriend Steve bray and they moved together into music building, where they written new songs and developed strategies for future. Madonna had tried to contact many music directors, agents and record companies to give her chance. In 1981 there was a certain shift in her success image. Madonna rather than following the rock genre she started making dance music which was emerging in New York clubs. She has put great effort in making her image as a new fashion icon, where she has adopted funky jewellery, cloths and extras. Madonnas style was soon become the new fashion for most of the girls around the world. Madonna realised that the dance clubs and the DJs are the first step for her success. She accompany the DJs to play her songs in clubs and her frequent appearance with her friends in her glossy and funky dresses made people being her fan and friends. The first release was 12-inch which gained huge success in clubs and gained Madonna name and fame. In 1983 her first album was released which she named as Madonna. Most of the songs became famous and hit the US charts. This was just a start for Madonnas success during 1986 to 1990 Madonna has released 6 albums and many of the songs from those albums become the top hits. Marketing mix The marketing mix is one of the important frameworks to define the product or brand offering. It includes the basic four Ps which are named as product, price, place, promotion. Product The main product in Madonna case is Madonna herself. She was and she still is one of the most successful women in music. She made herself as the icon and ideal for the young generation. Basically Madonna was not only about music. She was more than that, she was a style diva, her cloths and fashion ideas were become famous and were adopted by most of the young generation girls. Such as her famous tag boy toy belts, funky apparels etc. basically her product strategy was based on market development and diversification and something new. Madonna has given a new name to fashion and her ideas of style were copied by millions. Price In early days Madonna has put her tracks in New York clubs to gain popularity, with the help of DJs. Later on when she became famous her album was sold instantly and 8million copies were gone from shelves. The price was affordable according to that time customers pocket. Madonnas target market has always been the young generation and teenagers who love rock and dance music. The price penetration strategies and Madonna image has worked well to gain her name and money. Place Madonna has made the whole world to want her. Her early days of performing started from America New York and she made New York as her starting point to win the world. She was one of the most demanded and listened artist of all times in west. She has gained the name and fame by producing herself as a global singer not to limit herself to America. Her shows and world tours were great success all around the world. She penetrated the market via her appearances in different countries. Madonna has left a huge impression on people mind. Promotion Madonna has described herself as the hardworking, ambitious and determined lady. She has worked hard on promotions; she has chosen the best people in the business to develop her global image. She has used the club DJs to promote her tracks in early days and later on the agents and organizers who has introduced her to the world of fame. Madonna has worked side by side with the show organizer to arrange her shows in which she has shown her management skills. Her promotion strategies were always according to the audience she is going to see. In different countries she has made appearance differently with diva and raunchy looks she has attracted many hearts. SWOT Analysis of Madonna Key stake holders of Madonna Madonna has many different kinds of stakeholders and at different levels. The main stake holders for Madonna are given below. Audience Customers Music directors Show organizers Agents Choreographers National and local authorities Media Crew Designers Madonnas strategy is always to try and adopt something new, rather than to stick into one success formula that risky attitude of her got her more success name and fame. One of her secret of success is her attitude toward trying and experimenting new things with her music and personality. Madonnas image has changed with every CD release, her brand essence remain constant. This is a major part of her appeal. overt sexuality female empowerment rebellion the celebration of success spiritual honesty Madonna embodies a freedom of spirit, material success and politico-sexual honesty which is seen by many as the apogee of feminism. PEST Analysis Porters five forces model Value chain analysis Madonnas value chain contains few very strong key factors, which start from the show organizers/music directors/producers. Then the operations in which the actual process starts to create value for customers. In which all stake holders such as (choreographers, designers hair stylists, dress designers and stage designers etc.) work together to make sure customers get what they paid for. Once the operations finish their part, then its time for marketing and promoting the event or the product. Marketing and promotions is very integral step in the value chain. The customers have to get aware of what they going to get and when and where. It could be done via using different methods of marketing communications. Once the marketing and promotions has done their part, its time for product to get into market and available at sellers and selling points. The last part in that case is service Madonna always tries to give the value to its customers money and provide the best and quality time to he r fans. All these factors help Madonna to get competitive advantage in her genre. People are loyal to Madonna and her talent. Madonna can use her name to make more profit via using the differentiation and diversification strategy which will help Madonna to get the new success. Madonna could possibly enter to other different categories such as apparel, clothing, makeup and jewellery sections where there is a huge female fan following is for Madonna which will get her good profits in long run. Strategic options analysis for Madonna Madonna is getting old; she is 52 year old the market penetration strategy will not be the viable options. As the existing market is aging and the demographics are changing, so penetrating market will not be able to bring the success which Madonna desire. Introducing new products in existing market may work out something but still for Madonna to introduce something new in existing market might not be a viable option as mentioned earlier that the existing market has changed drastically but still her strength is RD as she is very hard working does homework before doing something so there are chances of this strategy to work out. Madonna has still got opportunity to explore and get into new markets with her existing products; there is still the world which needs to be introduced with Madonna. With some innovation in her music and reinventing the tracks with new music videos will work out for her. With the help of technology Madonna can reinvent her music and make it available via internet to large amount of people across the world. Its more risky than market penetration but as Madonna personality is when there is risk there is reward. The best strategy for Madonna is to use the diversification strategy. In terms as Madonna has developed herself as the one of the most successful female artist of all time. In diversification Madonna could possibly introduce herself as the new brand persona, via using her personality and name in addition to collaborating with new brands. Madonna is at such stage where people admire her a lot, the introduction of new things and products under Madonna name would work out. She can possibly train new singers, introduce her own product lines such as cosmetics, jewellery and apparels with Madonna magic touch. Diversification is the most risky strategy as the market and customers are both new. There is more reward in this strategy as well, if successful Madonna can get a new status and place in society and can get a new kind of fame. Conclusion and recommendations Madonna has seen the life very closely and knows the value of life and money. Madonnas early days were hard and those hard days made her the strong lady, ambitious, determined. She believed that there was something in her and she worked on it and proved herself to be the one of the most successful lady of all time. The art of using people and understanding the changing trends made her successful. Now Madonna has reached the age and name and fame where, she dont need to be on front and use the same tactics which she has used during her early success days. The world has changed and emerged in something completely different way, the technology has made it possible to reach the customers across the world. For Madonna should focus on cashing her image now. By introducing her own line of cosmetics, apparels, jewellery etc. she still can be the style diva for new youth. Madonna could possible use old tactics but with reinventing them according to the new world demands and choices. Madonna c ould possibly work in production and introducing new singers and helping them develop in music industry with Madonna help. This could possibly keep Madonna in media eyes.

Essay --

Although Eichendorff’s story displays religious elements, the pious facets take on a different form than in Psyche. In â€Å"The Marble Statue†, Sunday remains a holy day where evil subsides. God and Satan manifest into the metaphysical through characters, settings, and motifs. Fortunato is a pure character directing Florio towards the path of the righteous man while Donati is a sinister man leading the boy into temptation. The seductress is the embodiment of evil while Bianca is the good. The aspect of religion is demonstrated in a more direct manner in Psyche. The artist abandons a life of art to become a brethren of the covenant where it is proclaimed the Goddess of Art is â€Å"a witch who carries towards vanity, towards earthly pleasure†. The good and evil is left to interpretation in â€Å"The Marble Statue† while religion in Andersen's tales contains a straightforward portrayal of faith and sin. Florio and the artist are guilty of violating the same deadly sin: Socordia, or sloth. While sloth has been characterized as physical laziness, an emphasis is placed on spiritual apathy. It is related to melancholy and considered as â€Å"willful refusal to enjoy goodness of God†. Fortunato tells Florio â€Å"There are too many nice, gentle young people, particularly ones in love, who are determined to be unhappy. . .get out into God’s fresh morning air† and if the problem is not solved then it must be the â€Å"devils work†(Eichendorff 145). By the 17th century, the Christian cardinal sin of sloth was defined as the failure to apply one's talents and failing to do what one should. By this definition, the evil is within the young artist as he abstains from utilizing his ability. His old friend Angelo reveals this by exclaiming, â€Å"Why you have sinned against god ... ...has seen her before. The relationships the two protagonist have with those around them can somewhat be mirrored. Their closest companions are the voice of reason. As the young artist is about to smash his marble statue into a thousand pieces his friend Angelo holds him back calling him crazy. His friend sees the talent God has blessed the artist with and is frustrated as his lack of ambition to let the world see his creation. Even after the monotonous years passed of the young artists life, Angelo scorns him for throwing away his gift. Florio’s guiding light is his friend Fortunato. He introduces him to Bianca and bids he go out to pray. When Florio is spending his last moments with the seductress, he runs out of the castle and is saved by Fortunato’s music playing in the distance. The two companions in each story try to help the men recognize their true potentional.

Utah and the Mormon Culture :: Church of Jesus Christ of Latter-day Saints

Utah and the Mormon Culture In 1820, Joseph Smith had a vision in Palmyra, New York, of God and his son, Jesus Christ telling him to reorganize the church of Jesus Christ. During the next 10 years, Joseph was visited by other heavenly messengers, translated the Book of Mormon and established the Church of Jesus Christ Latter Day Saints. Many years thereafter, the Mormons relocated from Nauvoo, Illinois because of religious persecution (PBS Online). In Illinois, Joseph Smith had succeeded in establishing a religion which brought together its followers both sociologically and economically. Mormon followers were ordered to pay a tithing of 10% on their gross personal wealth. Those followers who were generous to the church were reportedly bestowed with an elevated position within the church which began a â€Å"pyramidal lay clergy – a device that provided a bonding camaraderie and loyalty for all male church members (Denton 13).† When Joseph Smith was murdered by an Illinois mob in June 1844, the Twel ve Apostles scattered. Sidney Rigdon assumed the Presidency, he being Smith's first counselor. The church was divided and in looming danger of dissipation. Brigham, with true Napoleonic foresight, saw his opportunity. Young hurried to Nauvoo, denounced Rigdon as an impostor and his revelations as emanations from the Devil. He cut off both Rigdon and his adherents from the true church, cursed Rigdon, and â€Å"handed him over to the buffetings of Satan for a thousand years." Young was immediately elected President by an overwhelming majority (Waite 14). Facing continued persecution, he then led the Mormons westward out of Illinois to Florence, Nebraska on the Missouri River in 1846. In 1847, Brigham Young led an exploration to the Rocky Mountains. The Mormons had discovered and selected the Great Salt Lake region as their safe haven where they could have the freedom to worship and live as their faith decreed (Katz). Brigham Young believed that Utah was the promise land for the Mormo ns because of its dense populace, the freedom they would have to practice their religion, and the ease in which they took control over the region. Once established in Utah, the Mormons identified themselves with the region claiming the state as their headquarters, even electing their church president as Governor. Brigham Young dreamed of the kingly robe and the jeweled crown in some far-off valley of the Rocky Mountains, where gentiles or their laws could not annoy the saints, or hinder the normal development of Mormonism (Waite 15). Utah and the Mormon Culture :: Church of Jesus Christ of Latter-day Saints Utah and the Mormon Culture In 1820, Joseph Smith had a vision in Palmyra, New York, of God and his son, Jesus Christ telling him to reorganize the church of Jesus Christ. During the next 10 years, Joseph was visited by other heavenly messengers, translated the Book of Mormon and established the Church of Jesus Christ Latter Day Saints. Many years thereafter, the Mormons relocated from Nauvoo, Illinois because of religious persecution (PBS Online). In Illinois, Joseph Smith had succeeded in establishing a religion which brought together its followers both sociologically and economically. Mormon followers were ordered to pay a tithing of 10% on their gross personal wealth. Those followers who were generous to the church were reportedly bestowed with an elevated position within the church which began a â€Å"pyramidal lay clergy – a device that provided a bonding camaraderie and loyalty for all male church members (Denton 13).† When Joseph Smith was murdered by an Illinois mob in June 1844, the Twel ve Apostles scattered. Sidney Rigdon assumed the Presidency, he being Smith's first counselor. The church was divided and in looming danger of dissipation. Brigham, with true Napoleonic foresight, saw his opportunity. Young hurried to Nauvoo, denounced Rigdon as an impostor and his revelations as emanations from the Devil. He cut off both Rigdon and his adherents from the true church, cursed Rigdon, and â€Å"handed him over to the buffetings of Satan for a thousand years." Young was immediately elected President by an overwhelming majority (Waite 14). Facing continued persecution, he then led the Mormons westward out of Illinois to Florence, Nebraska on the Missouri River in 1846. In 1847, Brigham Young led an exploration to the Rocky Mountains. The Mormons had discovered and selected the Great Salt Lake region as their safe haven where they could have the freedom to worship and live as their faith decreed (Katz). Brigham Young believed that Utah was the promise land for the Mormo ns because of its dense populace, the freedom they would have to practice their religion, and the ease in which they took control over the region. Once established in Utah, the Mormons identified themselves with the region claiming the state as their headquarters, even electing their church president as Governor. Brigham Young dreamed of the kingly robe and the jeweled crown in some far-off valley of the Rocky Mountains, where gentiles or their laws could not annoy the saints, or hinder the normal development of Mormonism (Waite 15).

Essay --

Foucault and Nietzsche challenge the hidden purposes of historians in their search for origins, demonstrating that an accurate understanding of history rectifies one of any beliefs of moral origins. In this paper, I will elaborate what Foucault thinks an accurate understanding of history regarding punishment truly is. I am going to clarify this concept by focusing on the first chapter of Foucault’s book, Discipline and Punish. Foucault starts out the first chapter, The body of the condemned, by contrasting Damiens gruesome public torture with a detailed schedule of a prison that took place just eighty years later. Foucault is bringing the reader’s attention to the distinct change in punishment put in place in less than a century. It gets the reader to start thinking about the differences between how society used to punish people and the way that we do today. Foucault states that earlier in time the right to punish was directly connected to the authority of the King. Crimes committed during this time were not crimes against the public good, but a personal disrespect to the King himself. The public displays of torture and execution were public affirmations of the King’s authority to rule and to punish. It was after many years when the people subjected to torture suddenly became sympathized, especially if the punishment was too excessive for the crime committed. As a result, at the end of the 18th Century, Foucault mockingly tells the story of how our society became â€Å"humane† and the public cried out for punishment without torture. When the invention of prisons came about, most people chose to forget the disappearance of public executions. Foucault states: â€Å"Today we are rather inclined to ignore it: perhaps in its time, it gave r... ...d essential at the moment of birth. â€Å"The origin always precedes the Fall. It comes before the body, before the world and time; it is associated with the gods, and its story is always sung as a theogony.† (Foucault, Page 79) This quote explains why we like to pin point an ideal origin and dispute the likelihood the idea of evolution. Ultimately, Foucault has shown that punishment does not have one origin that can be traced down in history but that it is a combination of a never-ending cycle. A few years from now, we will evolve and there will be another level of power in charge that will come along with different rules and punishment. We will look back and be astounded at the way that we punished people, and call that the new barbaric ways of our society. This shows how the change in power is what determines the type of punishment we enforce and not by our morals.

Human Failure Essay

â€Å"4 1/2 minutes† is a story full of the darkest human emotions and human interaction at its worst. The main character, Miles, will take the reader through a journey and one will wonder why it ends so abruptly. Miles has already begun his torrential downfall eventually leading to his absence of mind and life. Kate Sheofsky wrote this story to show the realness of humans and not to put a sugar coating on it. The author told a weaving, intricate, and beguiling story of human failure in its worst form. Miles gets the full body tattoo to show that he is strong and that he will find acceptance   whatever the cause. Many colors are used in â€Å"4 1/2 minutes† that showcase the point of being strong and having courage. The author chose to use the color purple when she describes the tattoo Miles is receiving on his back. (Sheofsky) In army operations the color purple is used when naming operations that have multiple types of units involved. Whenever more than one type of unit is involved that means it is a joint effort. When Miles received the purple tattoo it was foreshadowing his oneness with the fish. Blue is most often associated with water and re-birth. Sheofsky writes â€Å"patches of blue as his skin is revealed† and this shows Miles is ready for his acceptance (Shoefsky). These colors foreshadow Miles and his strength; furthermore the main character and his name of Miles also have a hidden sense of power behind it. The name Miles has a hidden meaning behind it to show the strength of the character. Miles has an ancient meaning of soldier. In â€Å"4 1/2 minutes† the author states â€Å"His skin is young, but his expression is worn and battered. â€Å"Dark circles haunt his vacant eyes.† (Sheofsky) These words portray the average soldier through history. Soldiers are often young and overstressed beyond what the common person can even comprehend. After years of bloodshed and torment they often will have the vacant stare. This 1,000 yard stare is common with soldiers that have been pushed too far or have seen too many atrocities. Miles is one of these unlucky few that have been pushed past the point of rational thinking. He is tired of trying to deal with the emotional  range of depression. The strength of Miles unfortunately leads to his demise, consequently he does find the acceptance he was looking for. Acceptance is a natural feeling that humans strive towards. Acceptance means â€Å"Favorable reception; approval† (Dictionary) and the average human can only stand a certain amount of rejection before psychological issues develop. They may learn to accept rejection in its many forms, but no one strives for it. Miles was stabbed in high school with a buck knife by a group of men (Sheofsky). This shows that he was not accepted through his high schools days. This would have an impact and lasting repercussions on anyone. Constant rejection by peers will bring on a state of depression. Miles was obviously past the point of a normal depression and at the point of insanity. Miles believed the tattoos of aquatic life would help the fish accept him as an equal. It would take an inordinate amount of strength and passion to receive a fully body tattoo just to have a small moment of acceptance. Miles was so far gone that he chose to end his life just to have 4  ½ minutes of acceptance. The strength of Miles led him to insanity and his drive for acceptance. He decided paying the ultimate sacrifice was worth a small time of bliss. As he sunk to the bottom to meet his demise â€Å"a wide smile stiffened on his face† (Sheofsky) and this truly shows that he finally had acceptance in his life. The strength to take the ultimate sacrifice for this acceptance is the highest possible amount of mental breakdown a man can achieve. The use of imagery and metaphors helped show who the main character was and the effects society had on him. Even though he may have been insane he still had the mental and physical strength for a non-stop, full body tattoo and to allow himself to slowly drown and die. Sheofsky, Kate . â€Å"4 1/2 Minutes.† Short Stories. 01 2002. 11 Oct. 2005 . â€Å"Acceptance.† Dictionary.com. 4th ed. 2000.

Alexander the Great – Essay 6

Alexander the Great is often thought of as the greatest military commander that the world has ever seen. He was born in July of 356 B. C to King Philip II of Macedonia and Olympias. Since his youth, Alexander was tutored and trained by great philosophers such as Aristotle and Leonidas. His legacy of greatness started with the taming of the wild horse, Bucephalus. Alexander of Macedonia is worthy of the title, Great, due to his strategic military operations, his expansion of the Greek Empire, and the cultural diffusion of the Greeks across the world. Alexander the Great is recognized as one of the greatest commanders that world has ever seen, if not the greatest. Alexander first led troops as a mere teenager and became king afterwards due to the assassination of his father. He decided to expand the Greek Empire, which his dad, King Philip, started but couldn't finish. At just the age of twenty years old, he set out with a massive army to conquer the east. During his time of campaign, he never lost a singer battle and was hailed as a hero and god for overcoming the Persian Empire. Alexander the Great expanded the Greek Empire to be from the Ionian Sea to a part of Northern India. He formed the largest empire of the time that the world was yet to see. This alone make him deserving of the title â€Å"Great†, but Alexander also played an important role in the cultural diffusion of Greek ideas. Alexander the Great spread the Greek culture throughout the world. The start of western culture came with the Greeks, and Alexander made it achieve global dominance by spreading it throughout the vast empire that he formed. He introduced the notion that the government should be for everyone, no just the wealthy. He is also considered to be a pioneer in urban planning and established around twenty cities, such as Alexandria, that became important trade centers and locations of many cultures. The local culture was further changed by Alexander's Greek-influenced city planning techniques, which established towns with a central market square, school, offices, shops, a public theater, and gym. It was changes such as these that led to the Hellenistic period of Greece after the death of Alexander, which is marked with increasing urbanization. His empire contained many cultures because he allowed the nations he conquered to practice any religion they wanted. He also incorporated some of the ideas of other nation into Greek culture making it stronger and lasting. As Alexander the Great made his way back to Greece, after conquering a part of India, he was stricken with severe fever and died in Babylon at the age of thirty-two. He had achieved so many accomplishments that few could measure up to. His legacy had influence on many cultures and nations and led to many developments in the economy and changes to the government. He redesigned history and was an inspiration to future military leaders like Julius Caesar. It is through these accomplishments that he proved worthy of being called the â€Å"Great†. Alexander the Great changed the historical development of his country. While his father has made major changes inroads in expanded Macrdonia beyond the Balkan Peninusula, it was Alexander who expanded the sphere of influence well beyond even his father's great expectations. Alexander also carried the message of Greek democracy to Asia and into the dark continent of Africa, the journey that the concept would have never taken place. It was Alexander who introduced the individual freely participating in government, and it was this idea that government was for everyone, not simply for the wealthy. This influenced not only the historical development of his own country, but also inspired other countries to establish the same systems of government.

Response Paper to ‘What You Eat is Your Business’ By Radley Balko Essay

From the essay ‘What You Eat is Your Business’ by Radley Balko, he shows a strong opinion of what should be public knowledge and what should stay private. His determination on obesity not being public health makes people rethink what obesity is, the government’s part in it, and how to go about fixing it. Though Balko isn’t the only author with a strong belief on this subject, he stands out because of the way he captured the reader’s attention. He does this by challenging what people today believe is just common knowledge. Balko uses logos by giving the title for a TV special where policy makers, health specialists, and media are involved. Balko also mentions numerous senators and the president that also contributed to the cause of stopping obesity. By using logos and then stating ‘In other words, bringing government between you and your waistline’ it brings in the use of pathos. Instead of encouraging the use of many influential people on this problem, Balko does the opposite. It does work in bringing out emotions by causing people to think. When people think about this, they will either agree that government should be involved or they will lean towards Balko and think that obesity is a personal matter. Either way, the audience is likely to get upset with how the government is getting too nosey or how Balko makes them the enemy. The audience is more likely to lean towards what Balko is stating because of his bias opinion on the matter. The way he captures the audience is by bringing independence into his words: ‘For decades now, America’s health care system has been migrating toward socialism. Your well-being, shape, and condition have increasingly been deemed matters of â€Å"public health,† instead of matters of personal responsibility’. These sentences make people react because America is based off of independence; and if the audience starts to believe that their control of their own lives are slipping away, then they will fight against it. Though Balko does do a great job in getting people’s attention and making them lean closer to his side, he is bias. Balko enlarges the evils of public health, to where he doesn’t mention the positive sides of it. If he did mention how having public health has worked in at least one way, then what he states about the wrongs of it would have more logic and reason. People without a bias opinion on the matter look at both sides and weigh the pros and cons. So if he included something good about public health care then he would be more creditable for his essay. Balko’s essay is very interesting and motivating. From his writing, his best quality is capturing the audience’s attention. He captures the audience with his whole essay and keeps them reading by his opinion on the matter. To be a writer people believe that you need to have passion for what you write, and Balko certainly does. Work Cited: Balko, Radley. â€Å"What You Eat Is Your Business.† Cato Institute. N.p., 23 May 2004. Web. 18 Sept. 2013.

Operation Management Essay

1.Operation Management For the success of an organization, the management crew plays a major role. An organizational structure is based on different operational parameters and in order to perform all the operations, it is mandatory to scrutinize every major aspect related to the organizational strategy. Keeping the significance of operation management under consideration, different authors have developed different concepts and hence promulgated all of them in order to indicate all the major aspects that can define what the operation management is and how it helps an organization in achieving high level of success. This paper is basically about how proper operation management helps an organization in performing different tasks strategically. For this purpose, the analysis is done from different perspectives. The first part of the paper gives an overview of what is operation management and for this purpose; different definitions promulgated by different authors have been cited as evidence. The second part of the paper throws light upon the role of an operational manager and what strategic efforts enables him to perform his duty effectively. The third part of the paper identifies the relationship of operation management with other core functions and for this purpose, the case studies of Heathrow International Airport and Nestlà © UK Chocolate Factory have been elaborated. Hence, the entire paper indicates how effective operation management affects the progress graph of the company in one way or other. However, before elaborating how the manager performs  his job, it is mandatory to throw 1.1.Definition of operation management Operation management can be considered as one of the most significant factors responsible for any country’s economic growth. As service sector has observed mass development and changes, the very concept of operation management emerged with a focus on economic efficacy in manufacturing. The traditional concept of manufacturing was otherwise limited to concept of production management only. The manufacturing capabilities have been advanced through innovative procedures and techniques, new materials and facilities as numerous challenges and opportunities have been posed by rapid development in technology sector. It thus gave rise to development and management of a service system which could effectively resolve major challenges for global competitive environment (Heizer, Jay H. and Render, Barry, 2008). Around the world, operation management has now been considered as major business procedure for productivity and improvement. Organisations have become more vigilant in acquiring operation management procedures and techniques to achieve their objectives with minimum resources and efforts. (R. Pannerselvam, 2004) defined operation management as a system which an organisation employs within its framework to transform a wide range of inputs into the desired outputs (services) by achieving its requisite level of quality. Operation management transforms by combining several resources which are being used in organisation’s operation subsystem into value added products and services. Undoubtedly this has to be a controlled process and it should follow the policies of organisation, therefore the whole concept of operation management works as integrated and interrelated management activities. These management activities are sometimes limited to manufacturing of certain products which is called production management, but when the same idea is extended to effective service management, then resultant sum of manag ement procedures is called as operation management. Resources, transformation, systems and value addition activities are some key factors which represents a broader picture of operation management within an organisation. Resources are material, capital and human inputs to the process of production. Material resources include materials and physical facilities such as inventories, supplies and plant equipment etc. capital resources include bonds, stock and/or taxes which can  be used to regulate flow of associated resources. Human resource is sum of intellectual capabilities of managers, technical and non-technical staff and is considered as most vital asset of the organisation. Transformation is basically the process of combining resources for obtaining higher value goods and services than original inputs under controlled conditions. Systems depict an arrangement of multiple components developed to obtain require objectives of the plan. Business systems contain personal, finance, engineering and operation, functioning altogether for integrity of organisation. Value addition activities ensure to increase organisations’ productivity ratio and give more value to the products (Waters, C. D. J. (1991). After reviewing different definitions promulgated by different experts, the next part of the paper will analyze the role of an operational manager in an organization. 1.2.The role of Operation Manager Operation managers of any organisation are concerned with planning, systemizing and controlling the action which impact human behaviour with the help of models. Planning helps in establishing action plan for the organisation and provide future-decision making. It is thus duty of operation manager to define the objectives and goals for the operations and it’s subsystems of the organisation. They need to design procedures and policies in order to achieve those objectives. This stage embraces the clarification of role and focus of certain operations into organisation’s overall strategy. Product and services planning conversion process and facility designing are also included in the planning. The establishment of authority and tasks and other related activities fall under the head of organizing. The flow of information and structure of roles are being established by the operation managers within operation subsystems. It is their responsibility to determine the attributes es sential for goals achievement and they need to assign the responsibility and authority to carry them out (Joseph, G. Monks, 2004). Other prime responsibilities of operation managers include transforming inputs into the outputs. To devise an effective production plan, say, which employs capacity, knowledge of production facility and materials is prime responsibility of an operation manager. They are supposed to schedule and control the system demands in order to retain require services and/or produce desired goods. They need to  evaluate quality inventory levels, cost etc. to maintain the quality associated with goods and services. They are obliged to regulation of systems and resources within the organisation thus maintaining transformation and effective value addition activities. Operation managers are required to observe parameters which may affect the human behaviors. They need to evaluate models and frameworks of an effective operation management within an organisation (Slack et al). As operation management is primarily concerned with the accomplishment of both resource utilization and satisfactory customer services, operation managers are supposed to maximize both and maintain an overall satisfactory performance of the organisation. Sometimes there is improvement in customer satisfaction while deterioration in resource utilization. To overcome any such activity, operation managers are trained to tackle such conflicts and they need to find and implement a balance for the organisation in order to achieve its basic objectives. The principle customer service objective is strongly dependent upon services of an en enthusiastic and able operation manager (S. Anil Kumar, N. Suresh, 2008). The next part of the paper will discuss the relationship of operation management with the core functionalities of the organization. 1.3.Relationship of operation management with other core functions One of the most significant functions that operation management plays in an organisation that it defines the ways for strategic planning of an organisation. As strategic planning is concerned with organisation’s decisions and remedies for certain environmental and business conditions, operation management provides road map for strategic planning for the organisation and eases the way with help of fundamental concepts. The scope of operation management is not limited to transformation of inputs into the outputs by utilising physical resources thus achieving successful customer satisfaction along with efficiency, development and adoptability for the organisation, but it is deeply associated with other core functions of an organisation such as marketing, finance, personnel etc. It also include product design, quality control, maintenance management, location of  facilities, materials management, planning and product control, process design and many other core and support functions. The modern concept of operation management is very dynamic and promising and it evidently brings outstanding results for an organisation working under controlled environment (Dilworth, James B., 1999). 2.Case Studies Following are two cases studies that indicate how proper operation management strategy helps the organization in achieving its ultimate objectives. In this regard, the Heathrow International Airport and Nestle UK Chocolate Factory have been taken a evidence. 2.1.Heathrow International Airport Heathrow International Airport is the UK’s only hub airport. Around 5,500 people have been employed by the BAA at Heathrow of which 25% employees perform operational, customer service and maintenance roles. Other 75% are in security and head office functions. In addition, BAA has some 65% interest and it operates the Naples Airport. These figures show the need and significance of operation management within framework of Heathrow International Airport. An insight into Heathrow’s planning and preparation and its outstanding level of services and commitment will explain operation management practices being observed by the organisation. For example, winter resilience enquiry recently examined and implemented by operation management ensures its ability to provide excellent services and support given to passengers and employees during severe weather conditions, (Heathrow, 2011). The winter resilience initiative was carried out by operation management teams through expert peer review and extensive quality assurance. Teams studied and learned from Dallas Fort Worth, Madrid and Minneapolis-St. Paul airports which possess strong reputation for passenger welfare, airport operations and the clearance of snow. The devised plan for Heathrow was being examined and peer reviews helped it to carry out one of the most effective operation management tasks. For this, Heathrow had invested marvelously in acquiring innovative equipment which could effectively clear the airfield in reduced time. The equipment included taxiways, airside roads, runways, stands etc. and were used for the disposal of collected ice  and snow. This one task brought the Heathrow airport to fully operational status. It in fact appointed a full-time operations manager for winter that is responsible for Airport’s winter readiness controlled. The regular refinement and review of organisationâ €™s plans distinguishes it from other leading airports all over the world, (Heathrow, 2011). 2.2.Nestlà © UK Chocolate Factory Nestlà ©Ã¢â‚¬â„¢s brand and product portfolio ranges from local favorites to global icons. The products are supported by vigorous research and development facility, focused driving renovation and innovation, and with clear priorities which is attractive and relevant for consumers. Nestlà ©Ã¢â‚¬â„¢s desire in becoming a leader of renovation and innovation, whether of systems, processes or products define the role of governing operation management body which gives its product an entire new and refreshing aspect. From brand effectiveness to effective supply chain, from farm to the fork, nestle UK chocolate factory ensured best production and operation management. Best raw materials are being used in the preparation of chocolate and other products. For operations needs, nestle has set four pillars for effective operation management which include; increasing effectiveness and efficiency, operational efficiency, improved quality and elimination of waste. For continuous excellence and to make most innovative and appreciated products in most efficient way, nestle has implemented these four pillars into its operational management structure. The product and operational excellence has been given utmost importance all because Nestle ensures to provide its consumers with delightful products whenever and wherever they need them. Customer satisfaction is undoubtedly complimentary in consumer product market and Nestle has significantly earned it through continuous planning and operational excellence besides giving its products the desired and unmatched taste and nutrition, (Nestle, 2011). 3.Major Understandings of the study Major understandings of the study suggest that operation management is, by far, one of the most significant aspects of any organisation’s development and economic growth. It provides enormous value to the resources of the organisation and adds value to them. The resources and investments of any  organisation need to be utilized in more effective way for on-going progress. Furthermore, strategic planning division works hand-in-hand with operation management as it provides sustainable grounds for effective and efficacious planning and preparation. Indeed no organisation can survive without future plans and policies that define its objectives and goals and its overall competitive market value. Operation management thus promises sustainable future for the organisations and procures enormous economic growth under controlled conditions (Everett, E. Adam, Jr.Ronald J.Ebert, 1994). Another great aspect of operation management is its ability of giving added value to products and services of the organisation. It is aimed at increasing the efficiency of the products and services by minimizing the circumstances that may prevent organisations to achieve great market value for their products and services. As it is clear as crystal that today’s competitive environment demands higher level of excellence and efficiency from manufacturers and service providers, organisations should concentrate more and more on improving their standards. This can only be done through sustainable operation management plans and procedures. Furthermore, operation management not only serves as great tool in improving standards and adding value to goods and services, it has been proved as cost reduction tool within the framework of organisations. Great amount of capital and resources could be saved by implementing a resourceful and sustainable operation management plan which will ultimately turn the organisation into leading brand. To earn a competitive advantage in business sector, one needs to overlook every aspect that could affect it either positively or negatively. Only then unmatched products and excellent services can be manufactured and being provided (Hill, Terry, 1993). 4.Conclusions Operation management works in combination to several support and core functions of the organisation. It also increases the potential and performance of those areas where strategic and effective operation handling is essential. The scope of operation management is never dying and it embraces internal and external factors associated with business of any organisation. From manufacturing to supply, from marketing to customer satisfaction, from financing to human resource, operation management has its deep roots in the organisation’s framework (S. Anil Kumar, N. Suresh, 2008). Two case studies helped in understanding the role of operation management and how it can be utilized in improving overall performance of the organisations. Heathrow Airport is among world’s leading organisations that provide its customers with excellent services and it managed to sustain that position through years by effective operation management procedures. It has assigned one fourth of its employees to operational tasks which ensures greatest level of quality service. On the other hand, Nestlà ©Ã¢â‚¬â„¢ employed a tremendous operation management task force to maintain its brand value. It is evident of the fact why nestle consumers prefer its products over other brands. It has successfully achieved a competitive advantage over other foods and beverage companies operating all over the world through systemic and devoted operation management and planning. Concluding, the most significant role operation management plays is ensuring greater levels of customer satisfaction for the organisations for their brands, products and services. Customer satisfaction is utmost objective of any organisation and it will require that organisation to develop, implement and manage a sustainable operation management plan that could work in vicinity of other necessary activities and operations. Operation managers at organisations have the utmost responsibility in promising desired levels of satisfaction among consumers and customers thus fulfilling requirements for achieving basic objectives for the organisation. Their role in economic development is as essential as organisation’s survival in the competitive environment (Chambers et al, 2007) References †¢Chambers, Stuart, Johnston, Robert and Slack, Nigel (2007) – Operations management (5th ed) †¢Dilworth, James B. (1999) – Operations management : providing value in goods and services. (3rd ed) †¢Everett, E. Adam, Jr.Ronald J.Ebert, 1994. â€Å"Production and Operations Management†, Prentice-Hall of India Private Limited, 5th Edition †¢Heathrow, 2011. â€Å"Heathrow Winter Resilience Programme†, [online] Available at: [Accessed: 03rd December 2012] †¢Heizer, Jay H. and Render, Barry (2008) – Operations management (9th ed) †¢Hill, Terry (1993) – The essence of operations management †¢Joseph, G. Monks, 2004. â€Å"Theory and Problems of Operations Management†, Tata McGraw-Hill Publishing Company Limited, 2nd Edition †¢Joseph, G. Monks, â€Å"Operations Management†, McGraw-Hill International Edition, 3rd Edition. †¢Nestle, 2011, â€Å"Annual Report 2011†, [Online] Available at: [Accessed: 03rd December 2012] †¢R. Pannerselvam, 2004, â€Å"Production and Operations Management†, Prentice-Hall of India Private Limited, 9th print †¢S. Anil Kumar, N. Suresh, 2008, â€Å"Production and Operations Management, New Age International (P) Limited Publishers, 2nd Edition †¢Slack et al, Operations Management 4th Edition – online version †¢Slack et al, Operations Management 6th edition – online version †¢Waters, C. D. J. (1991) – An introduction to operations management