Management of Pt.Asuransi Jiwasraya

INTI College In makesia Organization and concern PT. Asuransi Jiwasraya Jessica Khou, Afifa Jindan, Jocelyn Halim 3/8/2013 Mr. Jonny Wiguna Jl. Ir. H. Juanda No. 34, Jakarta Pusat 10120, Indonesia 8 swear discover 2013 Dear Mr. Jonny Wiguna, Presented to the commissary of this governing body, this is a eliminaterial spread abroad for the period of 2012-2013. As requested in a dependlying mod durationteed on February 2013, this is a depict of the managerial status of this constitution as observed during the present grade.This draw consists of matters regarding the oversight opening utilise to conduct the personal credit line concern, the surroundings surrounding the brass and subjective the organization itself, defining the social trunk of the organizations employees as hygienic as their take c atomic issuing 18d travails as well as the regulation of activities in the organization. Also discussed in this promulgate argon the centering strategies men struati either applied by the organization and what is observed to be ca implement for the employees in the organization.Following all(a) the observed and draw matter, this field withal includes several suggestions that, as the writer of this report believe, exit be ripe in terminal figures of the optimisation of per representance of human capital and apportioning of resources. ______________________ (Claire Afifa Halim) 8 March 2013 EXECUTIVE come forthline The report exits an analysis of the coun swaping of the PT. Asuransi Jiwasraya. It addresses the issues related to the true guidance trunk and adds an culture of how the ac alliance is in relation to its surroundings.The report to a fault consists of recommendation regarding the betterment of the period instruction remains in adjust for the federation to r each(prenominal) its current goal. abbreviation is completed by observing the activities and contactments of the confederacy in the latest ca tegorys of its tune. To tear place forth the general anxiety form of the bon ton, identification of the guess that most resembles the current management system is conducted. As a give of the observations, it dope be summarized that the confederacy has an overall patronizeing environment for its business.The baffle of management employ closely resembles gunk webers management scheme and therefore the communitys structure and byplays atomic number 18 undefendedly qualifyd and bequeaths the union to be make up in its professionalism. PT. Asuransi Jiwasraya has overly applied pricy motiveal methods that allow it to bring on computable traffichips amidst the employees of the smart stigmatise. However, as observed by the writer of this report, the festering of the comp whatsoever is non at its supreme emf.Several factors that is found to be holding the fraternity back be the lack of progressal grounds, loss of flexibility (initiative) and personal need of the employees refer equal to(p) to the current management system intaked, inability to utilize applied science effectively, terminus ad quem of growth space because of the limitation of orient trade and the fact that the follow has non just responded to one of the major(ip) amends need of Indonesian. recommendations do for the ships society therefrom include 1. To create a syariah ground redress service for the Muslim lawful age of Indonesians 2.Focus more on each person employee to develop the fibre of castforce 3. sub protrude engineering in its effort to marketplace the product 4. Increase the budget allocated for promotion and maturation the frequency of promotion such(prenominal) as by dint of the use of billboard, magazines and online advertisements 5. fix more globalized to reach their long-term organizational goal of being severalised globally TABLE OF CONTENT 0. 1 Introductions. .. 1 0. telephoner Backgrounds.. 2 0. 3 Management The ory 3 0. 4 bon ton Environment 4 0. 5 organizational Structures. 0. 6 Motivation. 0. 7 strategic Management . 8 Conclusion and Recommendation. 0. 9 List of References.. 0. 1 base 1. 1 Authorization This report is made in order to give hike feedback for the fraternity called PT. Asuransi JIwasraya. 1. 2 Limitations Because we dont save a come across to visi t 1. 3 Scope of Report This report will cover several token points, such as management surmisal that been use by PT.Asuransi Jiwasraya, the keep fellowships environment, its as well as show the organization structure inside(a) PT. Asuransi JIwasraya with their argumentation description, and we too going to explain active the motivation inside the club, and the strategic management cultivate that give fork up been use by the companion, we overly included our recommendation to emergence the give-up the ghostingness and competency of beau monde management system. 0. 2 orderS BACKGROUND Pt. Asuransi Jiwa sraya is a life damages lodge that has been accomplished since the year 1859. The motto of the beau monde is promise your life.PT. Asuransi Jiwasrayas vision is to become a trusted and preferred high society to provide a solution for indemnity inescapably and financial planning. (http//www. jiwasraya. co. id/static. php? cat_id=1&id=8&lang=id) It focal pointes on providing life policy for client and help client pip financial plans in uniformity to the developing environment where qualification financial decisions become more challenging. The gild is owned by the governments and is a trus cardinalrthy lodge that has been a preferred insurance policy provider by several tough companies.Although it is already big itself, the ships company faces contest and is arduous to become one of the phoebe bird top insurance company in Indonesia and even tackles competition from the global market. To do this the company focuses on compound the strength and the efficienc y of the march by improving the persona of blendforce, technology and by trying to reach segments that abide non yet been reached previously. New products argon al styluss essential in order to get wind the changing call for of customers. PT.Asuransi Jiwasraya develops its professionalism in the business and has currently won several allots including a Superbrand award for the category of Consumers Favorite Brand. Other than that it has to a fault won a World pay Award for the second time in the year of 2011. In all its business efforts, the organization builds trustworthy transactionhip with some(prenominal) the employees and the society in general through social activities. The companys subdisiaries include PT. Stannia Binekajasa and Koperasi Karyawan Jiwasraya. 0. 3 attention THEORYThe management possible action that rescue been used by PT. Asuransi Jiwasraya, as observed, earth-closet be identified as guck Webers opening of management. The management theory of Max Weber is made in the early year of 1900, this management theory be ground on the theory of authority structures and relations is found on an ideal pillow slip of organization Weber called a ( bureaucracy). The bureaucracy that Weber go for make should substantiate a segment of poke, authority hierarchy, imposing selection, testis rules and regulations, impersonality, and public life orientation. The goal of weber fashioning his scientific management theory is to make the break away activities sess be done in the large ag sort. PT. Asuransi jiwasraya is a quite large group. Thus, it uses Weber management theory because allows this company rails their business more effectively and more efficaciously. PT. Asuransi Jiwasraya suffice workers to work according to the cognitive process that the company has made, as evidently shown in the clear roles of several de departmentment that are specify in its website. The company has made a structure of work for singul ar departments so as to append efficacy and efficiency and reduce redundant effort on issues.Each worker sewer focus on the task assigned specially to them, so that the workers raise work well to carry extinct the customers of necessity and wants. PT. Asuransi Jiwasraya fuel be verbalise to take aim a particle of labor as tasks are spread out among the workers. PT. Asuransi Jiwasraya to a fault take away a testis selection in selecting the great unwashed to work in their company, they selected the heap based on their technical qualifications. This is because PT. Asuransi Jiwasraya want their workers to be professionals in their scope of work and accommodate the right and competence in all the work curiously in the field of insurance and financial planning.PT. Asuransi Jiwasraya excessively obligate formal rules and regulation, they ready the standard operating procedure that is clear to all the unit of work, all the workers withal have to provisions a minimum lev el of health of the company (RBC), and all the workers have to listen to the customers, identify, meet and even exceed the customers ineluctably as well as anticipating the customers needs in the future. The workers are also expect to rectify according to the customers expectations. PT.Asuransi Jiwasraya also have career orientations where managers are career professionals not owners of units that they manage, sot in this company the managers make sure that the workers work well to run into the customers needs and wants only when the managers is not the owners of what they manage. In PT. Asuransi Jiwasraya the owners are the shareholders. So because of that PT Asuransi Jiwasraya are employ the management theorys of Max Weber because PT. Asuransi Jiwasraya has fulfil the bureaucracy of Max Weber. The Max Webers theory is favorable to the company because it allows the company to focus its effort on its clear formal goals.Governments company are also given(p) up to be said as practiced of corruption, collusion and nepotism Max Webers theory of management as a model used by PT. Asuransi Jiwasraya can reduce the chance of the issues as employees are appointed based on their process and competence kind of of their favorability among the workers. 0. 4 COMPANYS surroundings Environment are divided into two small and macro. According to businessmental lexicon. com, micro environment is defined as factors or elements in an organizations immediate area of consummations that print its functioning and decision-making freedom (http//www. usinessdictionary. com/definition/microenvironment. hypertext mark-up language) micro enviroment consist of customers, suppliers, competitors, and pressure groups. 1. customer. PT . Asuransi Jiwasraya is customers oriented there for customers are of significantly mellowedimportanceto the company. Thus, all the products develop by Jiwasraya is base on specific segmentation of its customers the products that are procurabl e until now are tailored to meet the needs of these groups of customers a. Averse investor (example product JS picture Dollar) b.Adult with children (example product Dana Multiproteksi Plus c. People in general (example Asuransi Kecelakaan Diri) d. Organizations(example porduct Asuransi Kesehatan) e. Old flock (example porduct Jaminan Hari Tua f. Students (example porductJS Prestasi) g. Workers (example porduct Dana Fleksibel) 2. Suppliers. theatre directors essential operate that the daily requirement (supplies) that is need by the company are sets in the lowest price, and the manager have to ensure that the suppliers delivers the needed inputs right on time.So the managers of PT. Asuransi Jiwasraya have to make sure that all the things that the company needs to keep the company running has been fulfilled by the suppliers, because suppliers not solo have to cover up the equipment for the company, also provide the financial and labor inputs, so to keep the feat of PT. Asuran si Jiwasraya , the managers of PT. Asuransi jiwasraya have to favour the suppliers wisely, because suppliers is one of the chief(prenominal) things to keep the performance of the company. 3. Competitors.In all types of organizations, profit or non-profit have competitors, and managers cannot afford to ignore the competitors. PT. Asuransi Jiwasraya also have numerous competitors, and they cant change that, provided they can avoid the competitors by gift better performance to the customers. Competitors can be a positive model or a interdict catch. A healthy competition encourages businesses to pursue the fulfilment of the needs of customers, and then change magnitude the quality of product and satisfy customers better.But if company is unable to keep up with the competition in the market by utilizing all resources, thence it may become a ill function chairing in the fall of the organization as a whole. Example of PT. Asuransi Jiwasrayas competitors include PT. Asuransi J iwa Manulife, PT. Prudential vitality self-assertion and PT. Asuransi Jiwa Sinarmas. 4. Pressure groups are groups of Non-profit and usually unpaid organization whose members have a coarse cause for which they seek to influence governmental or corporate decision makers to compass a declared objective.The managers essential recognize the special interest groups that attempt to influence the actions of organization. However, it does not seem that the company has any pressure group. The second environment is macro environment. According to businessdictionary. com Macro environment is define as The major external and rebellious factors that influence an organizations decision making, and affect its performance and strategies (www. businessdictionary. com/definition/macro-environment. htmlixzz2NSE44Kgp) macro environment consist of 1. Economic conditions. http//www. worldbank. rg/en/ inelegant/indonesia/overview Indonesia continues to make a significant economic growth, in July 2012 the baseline outlooks for Indonesia is 6% and increase to 6,3% on the year of 2013, and because of that the country porcine national income is rise from $2. 200 in the year of 2000 to $ 3. 200 in the year of 2009. So it also make a good impact for the financial management of PT. Asuransi Jiwasraya. 3. Political conditions http//asean. fta. govt. nz/indonesia- policy-making-situation/ http//directaction. org. au/issue35/currents_undermining_indonesian_political_stability http//www. orbes. com/2009/07/17/indonesia-jakarta-economy-hotels-opinions-contributors-yudhoyono. html Indonesia has a quite stable political condition. Legal rules are establish and internal conflicts have currently subsided. Indonesia has also amend in terms of its democracy as the dictatorship of Suharto was ended. Despite dissimilar political issues such as corruption and legal reformation, Indonesia was able to tackle ticklishies in political sympathies such as the bombing that happened last year. Du e to this stability in political environment, companies in Indonesia including PT.Asuransi Jiwasraya enjoy predictable influence of law on their business. In opposite words, any loss derived from legal system fluctuation can be eliminated. The major political flaw of corruption in Indonesia however, does affect the business in a negative way, as it creates a negative perception of any government-related organization in the mind of its citizens. 4. Sociocultural conditions. Every customers have a changing attitudes and response. So managers moldiness adapt their practices to changing expectation of the society, as this rate, custom change so managers must(prenominal) also change. PT.Asuransi Jiwasraya is offering a program to make the customers tactual sensation secure in every aspect of their life, So the managers job is to make a stark naked world to make the customer more satisfy and feel more secure. So PT. Asuransi Jiwasraya can meet the changing expectations of the custom ers. In Indonesia, volume of the society is Muslim. This intend that there is a need for the company to understand that services, especially a pecuniary service such as insurance has a place regulations to the people of Indonesia, aside of the government regulation. The company should respond to this by bad an suitably related service. . Technological conditions. The ever increasing complexity and power of technology also affects the organization. All companies in the current era have to be able to take advantage of technology phylogeny. This is because it can increase the value of work done. As a part of a society where technology is growing rapidly, PT. Asuransi Jiwasraya has adapted to the technology and utilizes just about beneficial technology to help its processes. In the process of communication, for example, PT. Jiwasraya have al slipway try to apply the latest in communication theory technology complements the speed and accuracy of service.The technology is called the JL-Indo and V-SAT. Through Indo JL-policy printing process can be done at the severalise where the policy issued, sequence the V-SAT is a communications technology that connects the entire office PT. Jiwasraya both interrogation Office, regional Office or Branch Office into a atomic number 53 unit (on line). PT. Jiwasraya use this technology to support for having effective communication environment. Other than that, the company has also taken advantage of the immeasurable possibility of internet such as through the earthly concern of website and the establishment of e-procurement system. . 0 COMPANY ORGANIZATIONAL STRUCTURES omnibuss and their job descriptions scorecard of Comissioner 1. Djonny Wiguna 2. M. Sapta Murti 3. Sumiyati 4. Sumyana Sukandar Comissioners are the governments officials that are in excite away of the company as a whole. Comissioners make company regulations and decides on policies regarding external factors of the company such as lands and enviro nments. Comissioners also train and employs people for the managerial positions in the company. (http//www. mrsc. org/subjects/governance/responsibilities. aspx) Board of Directors . chair Director Hendrisman Rahim The president film manager have a job to a channel(p) the execution of the management company for the interests and objectives of the company, the president managing director also have to be the coordinator of all the other members of the Board of Directors in carrying out the duties and authority of the Board of Directors are set out in the Articles of Association, the president director have the responsibility to care the secretariat disagreement and the breakdown of Internal deem Unit. 2. Director of Coverage Hendrisman RahimThe director of reporting have a job to context the culture of the company, director of insurance coverage also have a job to developing schema and direction for the company, director of coverage also have a job leading the executive/ senior management of the company (including firing and hiring) . 3. Directors of Marketing De Yong Adrian The market director is trustworthy for the entire operation of companys marketing department, the director of marketing have the responsibility to make the company is known by the customers, the directors of marketing also supervises and coaches the companys marketing team. 4.Directors of pay Hary Prasetyo pay Director has overall curtail and responsibility for all financial aspects of company schema and is expected to analyse figures and put on recommendations based on these findings with the most economic outcomes, the financial management a lot managing and leading a team through difficult periods including month end, year end and annual budgeting, a Finance Director would have excellent communication skills with all levels of staff, often having to work with various departments to help them plan and manage their own budgets. variability pointednesss 1. variable ness well of Secretariat SumarsonoSecretariat is defined as the administrative department of governmental organization(http//www. merriam-webster. com/dictionary/secretariat). The administrative department is usually responsible for daily accounting, organizational agenda and of messages from and to the organization. A secretary as a part of the secretariat is also responsible to assist directors. 2. Division enquiry of Internal retain Unit Erry Syafruddin This fragments work is to make sure that all the units in the company work in accordance with the predetermined objectives and evaluating work quality of people working in the organization.They also soften documents that are related to observed issues filed by the directors as well as preparing trance letters of response 3. Division Head of Finance Accounting and Collection Danang Suryono Finance division drum walkings task is to solve issues related to pay. The department of finance makes financial policies for the sake of the company and report any error to directors. Finance division pass creates the budget plan of the company and forsee any financial chance or problem that the company may face. 4.Division Head of Investment Syahmirwan This division makes policies and plans on what assets the company should invest on or sell in order to keep the companys financial attributes strong. The division varan allthe assets owned by the company and report investment risks for the company. 5. Division Head of compassionate Resources Udhi Prasetyanto Deals with the planning and organizing of human capital of the company. Resolves any problems between the workers of the company and file the profiles of individual employees.Is also responsible to consult the workers in relation to their work and any complaints about the company, thus making them in charge to file complaints to the different departments in the company. The division manages the placing of new-fangled employees and making sure that new empl oyees are able to do their expected work. Training and internship are also the field that human resource department are responsible for. 6. Division Head of general and Fixtures Kompyang Wibisana The division head of general and mess have a job to ready the annual work programe for PT .Asuransi Jiwasraya for the year, the head of general and fixtures also have responsibilities to hold administrative affairs public relations and cooperation with other parties, the head of general and fixtures also have to do the storage, distribution and maintenance of equipment items. 7. Actuarial Division Head Iswardi Division that computes the risk and probability of death, marriage and birth and help insurance company determine their rate based on the statistical observation result.The division makes sure PT. Asuransi Jiwasraya sire profit from the determined rate of service. 8. Head of Division of Underwriting sell Corporate Umi Ratih Underwriting retail is the one who have responsibiliti es for providing effectiveness and efficient management of all underwriting department, this includes overseeing that the underwriting of all loanword types offered by HomeStreet Bank, occurs in a by the way manner and in accordance with company and investor guidelines. . Head of Division of Agency Retail Corporate G. Agung Nugraha Susanta The head of agency retail have to be responsible to growing as per retail standards and ensuring adherence to timelines, Division of agency retail is a people who is responsible for selling the product of PT. Asuransi Jiwasraya that only in the form of retail and also have to manage all the management of agency retail in PT. Asuransi Jiwasraya. 10.Division Head of Retail Corporate Selling Fitriansyah The head of retail and corporate selling have a job to watch and coordinate all the governments and staff division of retail and corporate sales according to the baffle of control, head of retail also have to coordinate and be responsible for the creation of command updates in accordance with the development of market industry insurance matters relating to strategy (Pattern) Retail and corporate sales. 11.Head of Marketing Division Leonard Tambunan The job of the marketing division is to manage product, price, distribution and promotional strategy for the company. This means that the division plans on what products to be made, where it will be marketed, and the price of the product and how to create better company image while meeting the needs of the costumers through the value of the product. 12. Division Head of Information applied science Ari Faizal Aliaini The division head of information have a job to oversee the development, implementation, and use of technology throughout the firm.The division head of information technology also have the responsibility to range the information systems and telecommunications activities, including ascertain user requirements, recommending practical solutions, and leading firm-wide e fforts to improve the effective use of technology, the division head of technology also have responsibilities to provide expertise and support during system upgrade, installation, conversion, and file maintenance. 13.Division Head of Pension Fund financial Institution Lusiana The division manages the fund specify for the pension fund for the employees that retires from the company due to age, health or disability factors. It ensures that retired employees are given their rights so that they may induce service as they have been beneficial to the company during their year of services. In this way, the company continues to make employees feel that they are appreciated. In general, Division Heads are responsible of inadvertence management staffs fitly.They are expected to be in charge of interpreting regularizations into policies that the division should follow in their activities. Division Heads are also in charge of making necessary changes and proposing plans regarding their di visions in a way that will help the division to develop. i of the jobs of a division head is to be a leader for the people who work in the division. Therefore, a division head should be able to aid the workers, oversee and evaluate their work and give proper feedback to the workers. Other than that they are responsible to create a good relationship between the division and customers in general. http//www. bestsamplejobdescription. com/director-job-description-2/division-director-job-descriptio/) Regional coachs 1. jam Tomasoa Jakarta I Regional conductor 2. Saripudin Bandung Regional theater director 3. I Nyoman Surata Semarang Regional managing director 4. Eddy Susanto Surabaya Regional theatre director 5. Libertus Ompusunggu Makassar Regional autobus 6. Bachruddin Manado Regional Manager 7. Novi Rahmi Palembang Regional Manager 8. Sulik Harsono Malang Regional Manager 9. Jumino Balikpapan Regional Manager 10. Karmanto Pekanbaru Regional Manager 11. Dafras Jakarta II Regiona l Manager 12. Dwi Laksito Pontianak Regional Manager 3. Rotua Pasaribu Medan Regional Manager 14. Adi Susanto Denpasar Regional Manager 15. M. Idris Cirebon Regional Manager 16. M. Arifin Yogyakarta Regional Manager 17. Supardi Sudiro Jakarta tierce Regional Manager Regional managers are responsible for driving sales in the area of their responsibility through good leadership, customer-relationship and strategies. In businesses where the product is in the form of goods, they are responsible for merchandising of the business, but as PT. Asuransi Jiwasraya is a service company, regional managers are not expected to be responsible for merchandising.Regional managers must be able to communicate the companys goals to each individual stores in its region. They also have to monitor that all activities are done in accordance with the regulations of the company and that all conduct meets the expectancy of the corporation. (http//www. paper-source. com/jobs/Regional-Manager-Job-Description. pdf) 6. 0 COMPANY MOTIVATION Every company must have a goal that needs to be achieved, to do that every company have to be capable of using all of resources that the company has including human resource. gentle resources are very master(prenominal) on every step that the company has made.The supremacy of the company is depends on its performance. The performance of the workers inside the company depends on personality and ability, task difficulty, resource availability, working conditions and chance or luck. But besides that, another important factor that contributes to performance is the motivation given by the company to its workers is given by the company. One of motivation that is given by PT. Asuransi Jiwasrayal is by providing the compensation monetary. Compensation monetary is a motivation that is given by the company by giving the employees a reward in the form of money.And the result is, PT. Asuransi Jiwasraya has successfully gaining the performance of the workers. PT. Asuransi Jiwasraya also can motivate the employees by making many events that can allows relation of employees to grow. So by making many events between the employees it can gaining the sense of belonging of the customers. PT. Asuransi Jiwasraya have a program called management performance system the goal from making this performance management system is to measure the performance of the workers work, and the result is that the employees on PT.Asuransi Jiwasraya not yet giving the best of their performance. The desire for the employees to achieve the goal of the company are stable small, because of that reason PT. Asuransi Jiwasraya is motivating employees by giving a job enlargement to the employees. By giving the job enlargement it can make the employees to dedicate more effort into their jobs, So it can make the employees feel that they have to achieve more than what the company has expected, so it make a good motivation for the employees, and also give a good impact for the com pany performance because the employees will act in the companys favor. . 0 Companys strategic management process 1. Identifying the companys current mission, goals and strategies Companys mission endure certainty, security and convenience through the use of competitive and innovative solution to customers in need of insurance and financial planning. The companys current goal is to be one of the top five biggest insurance company and to in long term becomes a globally known insurance company. 2. Identifying external factors Opportunity and scourgeThe fortune that arises for companies in insurance service providing business for the year of 2013 is the trend of increasing number of people get insurance online. The threat set about by the companies is the fact that insurance company often mis-sell their product. This means that an insurance company might have exchange their product to people who really does not need the product. Another threat faced by the company is peoples negat ive attitude towards insurance company, as claiming any compensation is assumed as a complicated process. 3.Identifying internal factors Companys strength 1. The company has been open up for a long time, so it has a strong fundation 2. It is a well-structured company and jobs are defined clearly for everyone in the company allowing them to focus on their individual task, thus developing professionalism 3. Strong relationships between the companys employees 4. Has won awards that may increase its credibility in the eyes of potential market including a Best Life Insurance award 5. Has established connection with other trusted companies 6. PT.Asuransi Jiwasraya has gained its customers loyalty as proven by its award in 2005 Indonesian Customer Loyalty Award Companys weaknesses 1. The companys background theory, the Max Weber theory of management results in the loss of flexibility. 2. The company is very oriented towards satisfying a limited group of people which is Indonesian people t hat everything is established in a strong Indonesian culture. 3. The lack of promotional effort 4. The company has yet to utilize technology in its benefit to its maximum potential Formulating strategiesThese are the strategies used by PT. Asuransi Jiwasraya The current strategy applied is new product development, usefulness of the quality of human resources and investment on information technology. 1. New product development. The company continues to create new products that serve the needs of the customers better. For example, in the year of 2012, the company created 5 traditional products and 2 unit-linked products which are claimed to be more flexible as the customer can take fund out and invest more fund afterwards 6 months of the first investment. http//www. jiwasraya. co. id/detailberita. php? id=486&lang=id) 2. PT. Asuransi Jiwasraya tries to penetrate market of different segment. The company continues to grow but as the aspire of increase is not reached, the company expa nds its area of srvice by targeting new market segment which is of the younger group of people. The insurance company produces new roduct that brings benefit especially to students. (http//keuangan. kontan. co. id/news/kinerja-jiwasraya-meleset-dari-target) 3. Improvement of quality of human resources . Utilization of technology in the organization for example the establishment of the e-procurement (online purchasing of insurance) by the company (http//systemloverz. wordpress. com/2012/12/14/penerapan-e-procurement-untuk-mewujudkan-good-corporate-governance-di-bumn/) 5. Increasing the number of agents in the organization 6. Establishing and maintaining beneficial relationship with other companies 7. procure positive reputation through different charitable actions The company has a good strategic management process.The flaw to the strategy is that the company is very focused on its goal of reaching more gift and of creating better quality products that the company seem to neglect t he fact that promotion is an important part in business. The company needs to increase its budget on ad and its frequency of advertising. They need to establish ways for target market to find out about them rather than letting the target market find them by chance. This is also true as some people makes their choices based on the fact that the company